prosumernoun [ C ]
/prəʊˈsjuː.mər//proʊˈsuː.mɚ/specializeda customer who wants to buy very high-quality technical products or equipment. The word is formed from the words "professional" and "consumer":
The company offers a more sophisticated solution, aimed at prosumers and professionals.
The cost of a DSLR is still considerably higher than that of a prosumer camera.
a customer who helps a company design and produce its products. The word is formed from the words "producer" and "consumer":
The passive consumer is being replaced by the "prosumer" who will participate in the design and creation of products.
The word consumer is outdated and should be replaced by the more pro-active "prosumer".
More examples
- Prosumers want great service from people who know what they're talking about.
- The market for high-end prosumer software is growing.
- In the prosumer society consumers will become the producers of the commodities that they want to produce.
Thesaurus: synonyms and related words
People who buy things
- bidder
- buyer
- client
- consumer
- custom
- customer
- market
- mystery shopper
- patron
- patronage
- personal shopper
- purchaser
- rag-and-bone man
- ragman
- shopper
- sniper
- subscriber
- trader
- tradesman
- tradespeople
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