gimmicknoun [ C ]
uk/ˈɡɪm.ɪk/us/ˈɡɪm.ɪk/mainly disapprovingsomething that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something:
a publicity gimmick
They give away free gifts with children's meals as a sales/marketing gimmick.
Thesaurus: synonyms and related words
Attention-seeking, distracting and showing off
- bravura
- dressed
- exhibitionist
- flash sth around
- grandstander
- grandstanding
- hot dog! idiom
- ostentatious
- parade
- play to the gallery idiom
- push
- razzmatazz
- showman
- slut
- streaker
- strut
- swanky
- tarty
- theatre
- tinsel
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gimmicky
adjective uk/ˈɡɪm.ɪ.ki/us/ˈɡɪm.ɪ.ki/disapproving
gimmicky foods/fashions