glocalizationnoun [ U ]
UK usually glocalisation uk/ˌɡləʊ.kəl.aɪˈzeɪ.ʃən/us/ˌɡloʊ.kəl.əˈzeɪ.ʃən/the idea that in globalization local conditions must be considered:
Our policy of glocalization means that our products are always adapted to specific markets.
Thesaurus: synonyms and related words
Business - general words
- Age of Exploration
- B2B
- B2C
- back office
- big business
- corporate memory
- deal
- devolution
- devolve
- devolve sth to sb
- globalization
- mass market
- mass market
- niche market
- offshore
- open market
- private
- private enterprise
- privately
- tender
See more results »