pufferynoun [ U ]
/ˈpʌf.ər.i//ˈpʌf.ɚ.i/mainly USthe act of praising someone or something too much in a way that is not sincere:
It's usually easy to tell the difference between sales puffery and fact.
His book avoids academic puffery and offers real insight.
More examples
- Advertisers use a great deal of puffery.
- Statements made in an explicitly joking manner are not puffery.
- Puffery does not affect the buying behaviour of consumers.
Thesaurus: synonyms and related words
Exaggerating & playing down
- alarmist
- blow sth out of proportion idiom
- drama queen
- dramatize
- exaggeration
- lard
- lay
- make a meal (out) of sth idiom
- make much of sth idiom
- make sth of sth
- meal
- over-egg the pudding idiom
- overboard
- overplay
- overstatement
- pad
- pudding
- stretch
- stretch the truth idiom
- understatement
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