objectivenoun [ C ]
uk/əbˈdʒek.tɪv/us/əbˈdʒek.tɪv/B2 something that you plan to do or achieve:
Her main/prime objective now is simply to stay in power.
Can the sales team achieve/meet its financial objectives?
More examples
- Our main objective is to improve the company's productivity.
- My sole objective is to make the information more widely available.
- The project's objectives were adumbrated in the report.
- The government's training policy, he claimed, was achieving its objectives.
- We need to identify the best ways of attaining our objectives.
Thesaurus: synonyms and related words
Goals and purposes
- affordance
- aim
- ambition
- aspiration
- avail
- cause 1
- dedicated
- deliverable
- end
- KPI
- object
- order
- orientation
- point
- poodle
- poodle around (sth)
- prize
- purpose
- should
- utility
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objectiveadjective
uk/əbˈdʒek.tɪv/us/əbˈdʒek.tɪv/B2 based on real facts and not influenced by personal beliefs or feelings:
an objective and impartial report
I can't really be objective when I'm judging my daughter's work.
Opposite
subjective
Thesaurus: synonyms and related words
Unbiased or impartial
- balanced
- disinterest
- disinterested
- dispassionate
- equitable
- equity
- impartial
- merit
- neutral
- neutrality
- non-aligned
- non-alignment
- non-intervention
- unbiased
objectively
adverb uk/əbˈdʒek.tɪv.li/us/əbˈdʒek.tɪv.li/
C1
Judges must weigh the evidence logically and objectively.
objectivity
noun [ U ] uk/ˌɒb.dʒekˈtɪv.ə.ti/us/ˌɑːb.dʒekˈtɪv.ə.t̬i/
Surely true objectivity in a critic is impossible?