goodwillnoun
uk/ɡʊdˈwɪl/us/ɡʊdˈwɪl/goodwill noun (FRIENDSHIP)
[ U ] friendly and helpful feelings:
The school has to rely on the goodwill of the parents to help it raise money.
Releasing the hostages has been seen as a gesture of goodwill/a goodwill gesture.
[ U ] part of a company's value that includes things that cannot be directly measured, for example, its good reputation or its customers' loyalty:
The company's assets are worth £200 million, plus goodwill.
Thesaurus: synonyms and related words
Friendly
- affable
- amiable
- amicable
- amity
- approachable
- closeness
- comrade
- familiarity
- family-friendly
- first name
- forthcoming
- fraternal
- Freemasonry
- matey
- neighbourly
- nice
- nicely
- outgoing
- thaw
- tête-à-tête
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You can also find related words, phrases, and synonyms in the topics:
Kind & thoughtful
Estimating value
goodwill noun (CHARITY)
Goodwill
also informal the Goodwill abbreviation for Goodwill Industries: a US-based organization that collects old clothes and other unwanted things and sells them at low prices in special shops. The money is used to provide jobs, training, and services for people who are poor and cannot find work:
My aunt gave me some towels, and I gave them to the Goodwill.