pullbacknoun [ C ]
uk/ˈpʊlbæk/usECONOMICS, FINANCE a reduction in the amount of money that a company or person spends:
a pullback in spending/lending/hiring a massive pullback in consumer spending
The pullback will affect not only our own company but also those with whom we do business.
STOCK MARKET a situation in which prices fall suddenly from a high level:
The market is overextended and ready for a major pullback.