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单词 halo effect
释义
  • Business

halo effectnoun [ S ]

ukus

the positive opinion that someone has of a person, product, company, etc. as a whole, which is based on an earlier opinion of one particular quality or feature:

The aim is to capitalise on the halo effect of core products, by which consumers are willing to try something new if it is offered under a brand they already like.
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更新时间:2024/12/23 14:54:00