loss leadernoun [ C ]
uk/ˈlɒs ˌliː.dər/us/ˈlɑːs ˌliː.dɚ/an article that is sold cheaply in order to attract the public and make them buy other, more expensive, things
Thesaurus: synonyms and related words
Products & producers
- begetter
- boondoggle
- brand
- by-product
- cash crop
- commodity
- generic
- generically
- goods-producing
- haberdashery
- ironmonger
- production
- range
- seller
- shopping
- spin-off
- stock
- supply side
- swadeshi
- unit
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Advertising and marketing