lucrativeadjective
uk/ˈluː.krə.tɪv/us/ˈluː.krə.t̬ɪv/C2 (especially of a business, job, or activity) producing a lot of money:
The merger proved to be very lucrative for both companies.
More examples
- Keen to preserve his artistic integrity, he refused several lucrative Hollywood offers.
- A series of impressive manoeuvres by the chairman had secured a lucrative contract for the company.
- It is relatively easy for newcomers to pick off the most lucrative business and ignore the rest.
- She advised us to look abroad for more lucrative business ventures.
- The childcare business is not very lucrative.
Thesaurus: synonyms and related words
Profits & losses
- break
- deficit
- diminishing returns
- gold mine
- gross receipts
- in/out of pocket idiom
- interim
- ka-ching
- licence
- loss
- loss-making
- pay
- profit from sth
- profit sharing
- rig
- rig the market idiom
- speculation
- takings
- turnover
- uneconomic
See more results »
lucratively
adverb uk/ˈluː.krə.tɪv.li/us/ˈluː.krə.t̬ɪv.li/
lucrativeness
noun [ U ] uk/ˈluː.krə.tɪv.nəs/us/ˈluː.krə.t̬ɪv.nəs/