hard launchnoun [ C ]
uk/ˌhɑːd ˈlɔːntʃ//ˌhɑːrd ˈlɑːntʃ/specializedan occasion when a new product or service is made available to the public, not just a limited number of people, in a way that is intended to attract a lot of attention
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soft launch
hard-launch
verb [ I or T ] uk/ˌhɑːd ˈlɔːntʃ//ˌhɑːrd ˈlɑːntʃ/
specialized business
The new phone hard-launches early next year.