lurenoun
uk/lʊər/us/lʊr/C2 [ C usually singular ] the quality or power that something or someone has that makes it, him, or her attractive:
the lure of fame/power/money
[ C ] an artificial insect or other small animal that is put on the end of a fishing line to attract fish
More examples
- He could not resist the lure of great riches.
- I don't understand the lure of fame.
- She succumbed to the lure of a life of luxury.
- He resisted the lure of Hollywood.
- We were attracted by the lure of quick money.
Thesaurus: synonyms and related words
Attracting and tempting
- affinity
- allure
- arrest
- attract
- attraction
- charm
- charm offensive
- charm the pants off sb idiom
- counterattraction
- crowd-puller
- cute
- glitter
- magnet
- pulling power
- reel
- reel sb/sth in
- seduce
- seduction
- seductive
- spell
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You can also find related words, phrases, and synonyms in the topics:
Hunting & fishing
lureverb [ T ]
uk/lʊər/us/lʊr/C2 to persuade someone to do something or go somewhere by offering them something exciting:
She was lured into the job by the offer of a high salary.
He had lured his victim to a deserted house.
Supermarket chains try to lure customers with price discounts.
Thesaurus: synonyms and related words
Attracting and tempting
- affinity
- allure
- arrest
- attract
- attraction
- charm
- charm offensive
- charm the pants off sb idiom
- counterattraction
- crowd-puller
- cute
- glitter
- magnet
- pulling power
- reel
- reel sb/sth in
- seduce
- seduction
- seductive
- spell
See more results »