macroenvironmentnoun [ C, usually singular ]
uk/ˈmækrəʊɪnˌvaɪrənmənt/usMARKETING, WORKPLACEthe social, political, economic, etc. conditions that affect a particular industry or business:
Bearing in mind the cyclical aspects of the macroenvironment, it is critical to take a long-term view of economic forces.
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microenvironment