direct marketingnoun [ U ]
ukusalso direct advertising, also direct channel marketing MARKETINGthe activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet:
Direct marketing advertising is targeted, in that it seeks to create direct contact with individual consumers.
direct marketing agency/company/consultancy
Our initial plan includes newspaper and magazine ads as well as a direct marketing campaign to targeted consumers.
direct marketer
noun [ C ]
They help direct marketers target their markets by providing consumer and business data, software, and consulting services.