market researchnoun [ U ]
uk/ˌmɑː.kɪt rɪˈsɜːtʃ/us/ˌmɑːr.kɪt ˈriː.sɝːtʃ/the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought:
Market research shows that demand for small cars will continue to grow.
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- CRM
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- mailshot
- ono
- overvalue
- own brand
- patter
- personal ad
- PR
- want ad
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market researcher
noun [ C ] ukus
someone whose job is doing market research