market testnoun [ C ]
ukusMARKETINGa test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if not, it can be changed and tested again:
A market test of new packaging will begin this month.
market testverb [ T ]
also market-test ukusMARKETING to do a market test on a product:
All four market-tested designs failed to attract attention from consumers.
market testing
noun [ U ]
Market testing of new bioengineered crops is a key part of our strategy.