mass marketnoun [ C usually singular ]
uk/ˌmæs ˈmɑː.kɪt/us/ˌmæs ˈmɑːr.kɪt/A product that is designed for the mass market is intended to be bought by as many people as possible, not just by people with a lot of money or a special interest:
Advances in technology have made these cameras affordable to the mass market.
Thesaurus: synonyms and related words
Ordinary people
- community
- Essex girl
- folk
- grassroots
- Jane Doe
- Joe Bloggs
- mass
- Middle America
- mortal
- multitude
- omnibus
- on the ground idiom
- popular
- popularly
- ruck
- street
- the common man idiom
- the general public
- the hoi polloi
- the man/woman in the street idiom
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You can also find related words, phrases, and synonyms in the topics:
Costing little or no money
Business - general words