strategynoun [ C or U ]
uk/ˈstræt.ə.dʒi/us/ˈstræt̬.ə.dʒi/B2 a detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations:
The president held an emergency meeting to discuss military strategy with the Pentagon yesterday.
Their marketing strategy for the product involves obtaining as much free publicity as possible.
[ + to infinitive ] We're working on new strategies to improve our share of the market.
More examples
- I think it's time to adopt a different strategy in my dealings with him.
- We must develop a strategy to deal with the problem.
- The opposition parties have so far failed to set out an alternative strategy.
- We need to decide soon what marketing strategy we should pursue for these new products.
- This strategy could cause more problems than it solves.
Thesaurus: synonyms and related words
Plans and arrangements
- appointed
- arrangement
- blueprint
- bottom-up
- campaign
- card
- formulate
- game plan
- have a card up your sleeve idiom
- intention
- itinerary
- lock
- package deal
- planning
- policy-making
- preparation
- programme
- project
- road map
- specification
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