the four Psnoun [ plural ]
ukusMARKETINGshort for product, price, place, and promotion: the idea that in order to be successful, you must have the right product, sold at the right price, in the right places, and with the right advertising and support:
The four Ps is a marketing tool that is used to satisfy customers and company objectives.
See also
the five Ps
the four Cs
the marketing mix