Benítez, who has seen enough of beachballs to last a lifetime, did not look impressed.

The latter tends to do very well in the summer period, with non-food as families buy barbecues and beachballs, but Sainsbury's usually improves around Christmas.

It's why constant close-ups of beachball volleyball bottoms are irritating, offensive, so boring, why seeing women's bodies – Olympic or otherwise – objectified is frustrating.