Both the Bragi Dash and Here One make their futuristic ambitions far more explicit than do Apple’s AirPods.

The competition is certainly aware of this: Here, Bragi, and Jabra all issued statements yesterday that took veiled shots at Apple’s wireless offering.

Firefighters would be better able to hear and locate victims and colleagues, and co-workers could collaborate using both hands, said Bragi CEO Nikolaj Hviid.