name-calling \ˈ ̷ ̷ˌ ̷ ̷ ̷ ̷\noun : the use of opprobrious designations especially to win an argument or to induce rejection or condemnation (as of a person or project) without due and unimpassioned consideration of relevant facts < the campaign degenerated into mere scurrilous name-calling > < not above name-calling when it served his purposes >