coué·ism \küˈāˌizəm, ˈ ̷ ̷ ̷ ̷ˌ ̷ ̷ ̷ ̷\noun (-s) Usage: capitalized Etymology: French couéisme, from Émile Coué died 1926 French pharmacist & psychotherapist, its originator + French -isme -ism : a system of psychotherapy based upon autosuggestion of health and general well-being and improvement