down-market \ˈ ̷ ̷ ¦ ̷ ̷ ̷ ̷ \adjective Etymology:down + market (IV) 1.: of, being, relating to, or appealing to low-income consumers < a down-market suburb > 2.: unfashionable < associated with more down-market corners of the academy — Claude Rawson > • down-market\"\adverb