fet·ish·ize \ˈfe]d.]iˌshīz, ]t], ]ēˌsh- also ˈfē] or ˈfā]\transitive verb (-ed/-ing/-s) : to make a fetish of : treat or regard as a fetish < an Australian fetishizes a piece of wood; a devout believer, an ikon or the name of a saint …; a Communist, the portrait of Lenin or Stalin — P.A.Sorokin >