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WordReference Random House Unabridged Dictionary of American English © 2024direct′ mar′keting, - Communications, Businessmarketing direct to the consumer, as by direct mail or coupon advertising.
Collins Concise English Dictionary © HarperCollins Publishers:: direct marketing n - selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels
Also called: direct selling
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