lure¹ /loor or lūr/

1. Any enticement
2. Bait
3. A decoy
4. A brightly-coloured artificial bait (angling)
5. A bunch of feathers used to recall a hawk (falconry)

1. To entice
2. To decoy

• optimizes
• optimizing
• optimum
• opt in
• opting
• option
• optional
• optionality
• optionally
• option clause
• option clauses
• optioned
• optioning
• options
• optoacoustic
• optoelectronic
• optoelectronics
• optologies
• optologist
• optologists
• optology
• optometer
• optometers
• optometric
• optometrical