| 释义 |
down-market, a. and adv.
(stress variable)
[down prep.; see up-market a. and adv.]
A. adj. Of or relating to the cheaper end of the market; cheap, popular. Also transf. and fig.
1970Times 12 May 11/6 It really is..cheering that Courtaulds, who have always seemed so determinedly down-market in their approach..should wake up to the fact that good design is..essential. 1978Observer 16 Apr. 38/1 This was the down-market end of the tremendous business in antiques. 1979J. Cooper Class vii. 121 Upper-class girls..taking on a string of down-market lovers: lorry drivers one year, Negroes the next, and beards the year after that. 1983Economist 2 July 66/3 Kaufhof looks like remaining the most downmarket of West Germany's stores.
B. adv. Towards the cheaper end of the market.
1973Listener 27 Dec. 875 Readers who have asked about the matter can be told that there is no reason to believe the paper will move ‘down-market’ in search of popularity. 1980Jrnl. R. Soc. Arts May 330/1 Some companies would claim that their particular market does not wish to buy what we might call the best design, but wants something down market. 1984Listener 2 Feb. 10/2 The privatisation of the BBC and the race down-market of ITV would then be a foregone conclusion. |