| 释义 |
unˈsell, v.
[un-2 2 b.]
a. trans. To discommend or speak dissuasively of (a commodity, idea, etc.) to (someone). Also absol. and refl. See sell v. 3 h. orig. U.S.
1943Sun (Baltimore) 22 Apr. 20/2 Selvage..said it was the job of public relations men like himself to ‘unsell the economic tommyrot of the New Deal to the public’. 1976Harvard Business Rev. Sept.–Oct. 115/1 When we start thinking about the unthinkable in advertising, we might consider how many ads ‘unsell’ rather than sell. 1977Economist 17 Sept. 97/2 As ‘knocking copy’ becomes general in an industry, the sum total of its effect is to unsell the entire industry to the public. 1986Sales & Marketing Managem. July 80/2 You're just taking a long time to sell, and you're probably unselling yourself along the way.
b. Const. on. To persuade (someone) against accepting or buying (a commodity, idea, etc.). See sell v. 3 i. orig. U.S.
1960V. Packard Waste Makers vii. 74 He sold women on boldness in nail enamel, then subsequently unsold them on bold in favor of muted enamel. 1965Wall St. Jrnl. 21 July 1/6 We are..receiving an increasing number of letters from dissatisfied customers... It is a dead certainty that they are unselling their friends and neighbors on Chevrolet. 1978Washington Post 1 June 7/1 To them, this is Washington. It's a disadvantage you have to unsell them on, persuade them they're not going to be in Washington but in Northern Virginia. 1986N.Y. Times 16 May d14/B The country's greatest sellers will attempt to unsell a large segment of the population on illegal drug use. |