| 释义 |
magalogue, n. orig. U.S.|ˈmægəlɒg|
Also magalog.
[Blend of magazine n. and catalogue n.]
A (usu. free) promotional catalogue or sales brochure designed to resemble a high-quality magazine.
1978Business Week 23 Oct. 148/3 One experiment that Texaco Inc. hopes will boost volume is a ‘magalogue’, a new kind of mailing to 200,000..credit-card customers. 1985Folio (U.S.) June 19/2 Many catalogs and magalogs now have distribution and even publishing frequencies rivaling those of monthly magazines. 1986Observer 19 Oct. 16/2 A ‘magalogue’—the media jargon for the new wave of free magazines which, like catalogues, are designed primarily to part the well-off from their cash. 1990Atlantic Apr. 43/1 Each of them comes sidling toward us dressed up as non-advertising, just as other kinds of ads now routinely come at us as ‘magalogues’ and ‘advertorials’. |