| 释义 |
mass medium|ˌmæs ˈmiːdɪəm|
[f. mass n.2 + medium n.]
A medium of communication (such as radio, television, newspapers, etc.) that reaches a large number of people; usu. in pl. mass media.
The pl. form mass media is sometimes erroneously construed as sing.
1923S. M. Fechheimer in N. T. Praigg Advertising & Selling v. 238 (title) Class appeal in mass media. Ibid., The several million readers of a big mass medium. 1923G. Snow in Ibid. 240 Mass media represents the most economical way of getting the story over the new and wider market in the least time. 1942D. Waples Print, Radio & Film 19 Radio (which, according to German propaganda theory, is the ‘real’ mass medium). 1946J. S. Huxley Unesco ii. 58 The media of mass communication—the somewhat cumbrous title (commonly abbreviated to ‘Mass Media’) proposed for agencies, such as the radio, the cinema and the popular press, which are capable of the mass dissemination of word or image. Ibid. 60 The use of the mass media to foster education, science and culture... Regarded from this angle, the mass media fall into the same general category as the libraries and museums—that of servicing agencies for man's higher activities. 1957R. Hoggart Uses of Literacy ii. 27 A great deal has been written about the effect on the working-classes of the modern ‘mass media of communication’. 1964M. Argyle Psychol. & Social Probl. vii. 101 Propaganda over the mass media may be intended to change behaviour, beliefs or feelings, or all three. Ibid. xiii. 157 Mass media such as TV, radio, newspapers and posters. 1966N. Tucker (title) Understanding the mass media. 1968P. Oliver Screening Blues 3 For the Negro in Tuscaloosa, Alabama.., the blues record afforded the first real opportunity of contact through a mass medium with others of his social status. 1971New Scientist 18 Mar. 610/1 The department's trendy, mass-media sounding title is a historical accident. 1974Black World Dec. 5/1 Nevertheless, the mass media continues to emphasize the attitudes, beliefs and rhetoric of a minority of the Black community. |