Special speakers who specialize in dynamically communicating to their niche segment are brought in for chapels or special events.

In short, basics have become luxuries (the latter a much devalued word); items that were mass have been reclaimed by the niche segment.

The secondary market whilst developing remains a niche segment with virtually all of the trading done at the institution level.

It lends to small businesses serving niche segments of the market, such as agriculture, construction, engineering, manufacturing, packaging and the print industry, which are underserved by the larger banks.

The division intends to target several niche segments.