The marketing agencies either wrote the whole piece or provided instructions to the blogger or online publisher on what to say.

The online publisher however remarked that the vocal performance just seems a little too computer enhanced.

The tactic was adopted last week amid a fightback by online publishers against the software.

Currently, online publishers earn just a fraction of a penny for each ad they show on the web.

Ad-driven online publishers are collapsing and newspapers are closing with astounding speed.