| 释义 |
advertisementn. Origin: A borrowing from French. Apparently also partly a borrowing from Italian. Etymons: French avertissement, advertissement; Italian avvertimento. Etymology: < Middle French avertissement, also (frequently from late 14th to 16th cent., with remodelling after classical Latin advertere advert v.) advertissement (French avertissement ) intelligence (13th cent. in Old French in Rashi in an isolated attestation; compare Anglo-Norman avertisement shrewdness, acumen (c1285 or earlier)), preface to readers in a book (14th cent.), notification, warning (beginning of the 15th cent.), attention, fact of being attentive (c1405, rare) < avertiss- , lengthened stem of avertir advert v. + -ment -ment suffix. In γ. forms apparently < Italian avvertimento (1525; < avvertire advert v. + -mento -ment suffix).The specific sense development with reference to advertising (see senses 3 and 4) is not paralleled in French or other Romance languages. With sense 1c compare earlier advertence n. 2. The position of stress varied in early use. Pronunciations with stress either on the second or the third syllable are found in 16th- and 17th-cent. sources. Most 18th- and 19th-cent. British pronouncing dictionaries record stress on the second syllable, although Walker (1806) and Knowles (1845) give third-syllable stress (with diphthongal pronunciation of the i) as an alternative. In U.S. usage, the now predominant first-syllable stress, which probably arose by analogy with advertise v., is already recorded by Worcester (1860) and Webster (1864). 1. The action of advertise v. 1. society > communication > information > intimation or making known > [noun] 1426 in H. Nicolas (1834) III. 219 (MED) If any of þe said lordes of þe counsail here anything þat may charge any of my said lordes..þat he come and advertise þaim by way of advertisement. 1449–50 (Electronic ed.) Parl. Nov. 1449 §37. m. 6 Ye by his excityng and false avertisment, promysed..to entend personally to the seid convention. 1528 S. Gardiner in N. Pocock (1870) I. 118 As other things occurreth here worthy advertisement, we shall not fail to signify the same. 1591 H. Savile tr. Tacitus Life Agricola in tr. Tacitus 249 He bedeckt not with lawrell his letters of aduertisement. 1610 R. Knolles (ed. 2) 1189 Hatwan..being so seated..it much hindered both aduertisements and victuals to be brought unto Pesth. a1649 King Charles I (1662) 230 He had avertisement that the person of the said Earl of Glamorgan was arrested. 1716 J. Row Let. 28 Mar. in R. Wodrow (1843) II. 136 The first advertisement they gave of it was Clanronald's orders to his men to kindle straw. 1769 A. Young (1771) II. 244 Had I known of your intention of visiting the north of England, (for your advertisement never reached me) I would have [etc.]. 1812 J. Galt Antonia ii. iv, in 188 What spirit serves his ear, To give advertisement of secret things? 1843 B. Hofland I. ii. 36 ‘My lords,’ he said, turning to the councillors, ‘our advertisement of the Pretender's force, it seems, is inaccurate.’ 1901 W. H. Babcock xii. 184 [They] should have been taken in charge; but our great longing for some advertisement of what went on outside made us rather give them a welcome. 1915 J. Buchan I. iii. 113 The motive was political, an advertisement to the lost provinces that the day of their deliverance was at hand. the mind > attention and judgement > judgement or decision > advice > [noun] > cautionary advice or admonition society > authority > command > command or bidding > [noun] > injunction or instruction society > communication > information > intimation or making known > [noun] > forewarn or forewarning c1475 (?c1451) (Royal) (1860) 79 (MED) Joachym, king of Juda, despraised the admonestementis, advertisementis, and the doctrines of God. 1491 (1814) II. 230/2 Be the command and auertissyment of..the king. 1538 J. Bale Tragedye Promyses God in I. Reed (1780) I. 14 Doth what hym lust without dyscrete advysement, And wyll in no wyse take myne advertysement. 1581 J. Marbeck 258 By the aduertisement of the Emperour, he graunted it to proceede. a1652 J. Smith (1660) ii. 27 Some secret advertisements of their Consciences. 1675 T. Brooks 142 Christ, in his advertisement to Philadelphia..[Margin] Rev. 3. 7. a1715 Bp. G. Burnet (1724) I. 474 The advertisements came to him from so many hands, that he was inclined to believe there was somewhat in it. 1745 V. 110/2 His Advertisements to the State, met with more Regard, than Reward. 1827 H. Hallam I. iv. 193 Parker..set forth a book called Advertisements, containing orders and regulations for the discipline of the clergy. the mind > attention and judgement > attention > [noun] c1487 J. Skelton tr. Diodorus Siculus ii. 90 Hys pyetous aduertysement & goodly mynde a man may soone aperceyue in this sodeyn aduysyon..as he lay in his naturel reste. 1523 J. Skelton 808 Behold and se in your advertysement How these ladys..For your pleasure do there endeuourment. 1597 R. Hooker v. lxxxi. 269 Men shoulde neede eyther much aduertisement or long time for the search thereof. 1650 Bp. J. Taylor iv. §7. 295 It helps much to attention and actual advertisement in our prayers. 1691 tr. G. P. Marana III. i. 2 The Moments..slide away without our Advertisement; unseen, unheard. society > communication > information > intimation or making known > [noun] > one who or that which 1447 in S. A. Moore (1871) i. 26 (MED) A letter of advertysmentes. a1475 J. Fortescue (Laud) (1885) 150 (MED) Here folowethe aduertysmentes for the geuyng of the kynges offyces. 1557 W. Barker in tr. St. Basil of Caesarea To Rdr. sig. A.vi Basilius Magnus, a noble man borne, wrote this aduertisement in Greke to his nephewes. ?1565 E. Geste Let. in Abp. M. Parker (1853) (modernized text) 250 I have sent..your booke againe with such notes & advertisementes that..I could well gather. 1625 C. Burges To Rdr. Some Aduertisements. i. Reade All, or reade nothing. 1645 J. Milton 88 The Canons and edicts..with the avertiments of Balsamon, and Matthæus Monachus thereon. 1736 A. Pope (new ed.) Advertisement to the first Edition, with Notes. 1824 T. F. Dibdin 278 At the end of this volume is an advertisement to the reader. 1872 6 Advertisement... Having put an Advertisement or Preface to former Editions of the Almanack, it appears decorous to continue the practice. 1933 S. T. McCloy ii. 65 In an Advertisement to the book he says that he had not seen Dr. Chelsum's..revised volume. 2000 67 578 In his advertisement to his 1809 exhibition, Blake illustrates the typically kneejerk response to the ugly. society > communication > information > publishing or spreading abroad > advertising > [noun] 1600 W. Shakespeare v. i. 32 My griefes crie lowder then aduertisement . View more context for this quotation c1600 (1825) 86 Thay plantit thair soldiors..to attend thair quyetlie upoun adverteisment of the drum. 1764 Dec. 636/1 Prohibit and discharge all persons [issuing bad notes]..besides advertisement of their names. 1800 260/1 A meeting of the inhabitants was held this morning..at the Madras Exchange, pursuant to advertisement. 1850 Mar. 66/1 We do not wish to make our Review department a mere channel of advertisement. 1902 XXV. 94/2 Advertisement, or advertising, as the process of purchasing publicity is now more commonly called, is [etc.]. 1922 J. Joyce iii. xvii. [Ithaca] 636 The infinite possibilities hitherto unexploited of the modern art of advertisement. 1979 14 July 16/3 Using weekly newspaper ads, television advertisement and a bonanza of concert and movie promotions. 2008 P. Holtz v. 37 (heading) Effective advertisement. Finding new ways to promote your business. 4. society > communication > information > announcing or proclaiming > [noun] > an announcement or proclamation society > communication > information > publishing or spreading abroad > publishing or spreading by leaflets or notices > [noun] > placarding, postering, or billing > a placard, notice, or bill 1692 N. Luttrell Diary in (1857) II. 566 He has published an advertisement in this days Gazet of it. 1712 J. Addison No. 452. ¶5 They read the Advertisements with the same Curiosity as the Articles of publick News. 1722 D. Defoe 310 An advertisement of the particulars in the common News Papers. 1780 No. 89 Much of the employment a shopkeeper gets, is owing to the attraction of a happy-fancied sign, advertisement, or shop-bill. 1811 S. T. Coleridge 18 Nov. (1959) III. 348 I do not quite like the notion of chaffering a work of my most serious thoughts..against a..disguised Advertisement for the sake of money. 1868 C. Dickens 15 Jan. (2002) XII. 15 A short newspaper advertisement is all we want. 1930 B. Lasker 64 Some of the classified job advertisements discriminating against Jews that appear daily. 1986 H. Rose in J. Mitchell & A. Oakley 169 In television advertisements women are invited to feel that love is super white shirts for their husband. 2001 (National ed.) 3 Oct. c5 Finding ways to cut down on unwanted e-mail advertisements, or spam. 1868 E. C. Tainsh II. xxviii. 190 Petworth had made no friends, and to be the wife and children of a man accused of murder is not a good advertisement for new ones. 1892 6 Feb. 562/2 The administration of the Casino bears no ill-will toward him [for winning]... He is a good advertisement for the game. 1931 B. Marshall ii. 16 Hamish was short and stout, an advertisement for porridge. 1952 A. Wilson iii. i. 216 Ours has not perhaps been the ideal advertisement for such a union. 1988 21 May 8/2 Mr Kim Il Sung's violent, pre-perestroikan economy..is no advertisement for the communist way of life. 2008 Summer 116/2 Getting steamed in the company of a potential love interest is hardly a great advertisement for a second date. Compounds C1. General attributive (in senses 4 and 3). 1827 9 May Having obtained money upon pretence of being an Advertisement Agent for Newspapers. 1897 G. B. Shaw in 23 Jan. 89/1 But there is a clown, who acts extensively as an advertisement agent. 1933 H. G. Wells iii. 81 Mr. Parkinson was an advertisement agent. 2005 P. Jobling i. 12 In Britain numbers had increased from 6 advertising offices in 1866 to 83 advertisement agents in 1896. 1846 1 185 An advertisement-board proclaimed to all concerned the long list of accomplishments taught in the seminary. 1880 Dec. 72 The advertisement boards were freshly covered with clean notices. 1908 H. G. Wells i. 14 A couple of advertisement boards, one recommending a two-and-sixpenny watch, and one a nerve restorer. 2000 R. Trezise (2001) viii. 52 A lighted advertisement board kept me awake. 1900 16 Feb. 4/3 There is, of course, the advertisement campaign, and the development of the lager beer business to take into consideration. 1936 30 May 1130/1 An advertisement campaign undertaken by the Milk Marketing Board. 2011 (Nexis) 29 Mar. 6 The hard-hitting Federal Government advertisement campaign aims to discourage smoking-related deaths. 1873 15 Nov. 545/1 Advertisement copy is thus easily prepared. 1962 103 648/2 Last date for advertisement copy for October issue, 10 September. 2006 M. Inoue iii. 142 Advertisement copy with excessive use of exclamation marks also indicates a direct quoting of schoolgirl speech. 1865 15 Mar. 8/5 The advertisement curtain was seldom exhibited, and when it was drawn it only remained exposed for a minute. 1951 13/1 Advertisement curtain, an outer curtain or act-drop used mostly in smaller theatres, covered with advertisements of local shops and manufacturers. 2003 M. Korgis-Fitzpatrick vi. 65 (caption) This was one of the advertisement curtains that was located in front of the stage at the Opera House. 1863 E. Yates Business of Pleasure in 31 Oct. 235/1 I see the outline of Hungerford pier, with the ticket-sellers' boxes and the advertisement hoarding. 1962 Autumn 40 An advertisement hoarding covered with Omo posters. 2011 (Nexis) 19 Mar. 25 His latest campaign is against the ‘horrible, horrible’ vast advertisement hoardings on the Doge's Palace. 1958 2 Apr. 8/2 The familiar advertisement jingle ‘To Look Sharp’ gave the program a snappy ending. 2009 J. R. Pieslak i. 17 Companies have constantly sought licensing agreements from popular music artists to broadcast their songs in commercials or to sing their advertisement jingles. 1870 3 Dec. 8/2 We are so incorrigibly idle that it takes our office-boy, the cashier, the publisher, and the advertisement manager to yawn for us. 1902 A. Bennett Truth about Author x, in 21 June 634/2 I could play Blucher at the Waterloo of the advertisement-manager. 1995 23 June 5/2 At the end of 1965 Peter took over from Bill Shannon as advertisement manager, and became a fixture in the office. 1916 Feb. 90/1 His advertisement slogan is: ‘Kling's Bread, the Kind that Klings.’ 2010 K. D. Vuic i. 14 The Red Cross..emphasized the importance of patriotic duty in advertisement slogans such as ‘You are needed now. Join the Army Nurse Corps.’ C2. a1777 S. Foote (1778) ii. 114 You became advertisement-sticker to lottery-offices, auctioneers..and mountebank-doctors. 1865 8 May 442/1 He is charged with having been..an advertisement-sticker to the lottery offices, stage-coaches, and quack doctors. This entry has been updated (OED Third Edition, December 2011; most recently modified version published online December 2021). <  n.1426 |
