advertisingn.

Brit.

/ˈadvətʌɪzɪŋ/, U.S.

/ˈædvərˌtaɪzɪŋ/

Forms: see advertise v. and -ing suffix¹.

Origin: Formed within English, by derivation. Etymons: advertise v., -ing suffix¹.

Etymology: < advertise v. + -ing suffix¹. Compare earlier advertisement n.

†1. Chiefly Scottish. Warning, notification, information. Obsolete.

ΘΚΠ

society > communication > information > intimation or making known > [noun]

warningc1386

knowinga1398

notice1415

notification1415

advisement?a1425

advertisement1426

intimation1442

advertising1525

note1597

card1761

1525 in W. Fraser Douglas Bk. (1885) IV. 96 The cumyne of the..tua galais, of the quhilk I gat avertesyn.

c1540 J. Bellenden tr. H. Boece Hyst. & Cron. Scotl. (1821) I. p. liii Thay gat advertising..that thay wer doum beistis.

1570 G. Buchanan Chamæleon in Vernac. Writings (1892) 51 This aduertising being schawin..to my lord regent, yit he sufferit pacientlie.

1602 R. Boyle Diary in Lismore Papers (1887) 2nd Ser. I. 41 Since my last hear is growne no occasion worthy the advertising.

a. The action or process of advertise v. 4; publication of an announcement in a public medium; (concrete) the result of this; advertisements collectively. Cf. self-advertising n. at self- prefix 1b(b).

ΘΚΠ

society > communication > information > publishing or spreading abroad > advertising > [noun]

advertisement1600

advertising1717

puffery1731

sandwiching1877

promotion1914

eye1924

promo1955

hidden persuasion1957

metamessage1960

shout line1990

1717 Daily Courant 29 Nov. The Person entitled thereunto..may have the Money for the said Bill, paying the Charge of the Advertizing.

1757 J. St. Clair in Crit. Rev. (1758) 277 I..put off..the advertising of the former volume, until the other also was printed.

1866 Harper's Mag. Nov. 788/2 Packwood..led the way in..systematic advertising, by impressing his razor-strop..on the mind of every bearded member of the kingdom.

1882 Daily News 4 May 1/2 The vendors undertake to defray all the expenses of..printing, advertising, legal charges.

1921 Printers' Ink 8 Dec. 150/2 As a housewife I naturally take a keen interest in advertising.

1962 E. Godfrey Retail Selling & Organization x. 109 Direct mail advertising of this type can create a big response.

2003 Independent on Sunday 3 Aug. i. 5/4 The..pert buttocks in men's underwear and aftershave advertising.

b. The activity, trade, occupation, or profession of advertising or producing advertisements, now typically for a commercial product or service.In early use frequently attributive, in advertising agent, office, person, etc.: see Compounds 1.

ΚΠ

1759 S. Johnson Idler no. 41 in Universal Chron. 13 Jan. 17/3 The trade of advertising is now so near to perfection, that it is not easy to propose any improvement.

1832 Reg. Deb. Congress U.S. 5 May 2766 The occasional advertising and job-work for the Government.

1898 Printers' Ink 9 Feb. 53/1 I am the only one in my particular field of advertising.

1933 D. L. Sayers Murder must Advertise 215 The Whifflet Campaign..remains the outstanding example of Thinking Big in Advertising.

1949 E. Jenkins Six Criminal Women 11 If she..invented the slogan, hers was one of the earliest master-minds in advertising.

1982 London Rev. Bks. 30 Dec. 9 If you are a fashion editor or photographer or work in Public Relations or advertising.

2006 A. Steffen et al. Worldchanging (2008) 452/1 Advertising is a numbers game, where the more often a message can be hammered home, the more successful it is.

Compounds

C1.

a. General attributive (in sense 2).Sometimes difficult to distinguish from advertising adj. 2.Some of the more established compounds of this type are treated separately.

ΚΠ

1804 Boston Weekly Mag. 12 May 115/3 As it [sc. the magazine] is not an advertising vehicle, its whole support must be derived from regular remittances of subscription.

1880 Publishers' Weekly 6 Mar. 235/2 Farrar was a safe book, but its advertising cost to Messrs. Dutton has been large.

1899 Deseret Weekly (Salt Lake City, Utah) 13 July 80/2 The column was composed almost wholly of trades unions and advertising cars and wagons.

1910 Printers' Ink 4 Aug. 72/1 The graduation of another of our Advertising Assistants into a position of Advertising Manager for another house.

1919 Editor & Publisher 13 Nov. p. iii/2 He wrote all the advertisements..but he also guided the sales force, appreciating as all able advertising workers do, the tie-up that must exist between advertising and selling.

1946 Manch. Guardian 23 Dec. 1/7 (advt.) Wanted, experienced Advertising Assistant.

1977 Waterloo (Iowa) Daily Courier 13 July 18/2 Paul Titus, director of marketing, advertising and tourism for the Las Vegas Convention and Visitors Authority, unveiled the advertising proposals.

1982 R. W. Ferrier Hist. Brit. Petroleum Company (2000) I. ii. iii. 500 Other French advertising initiatives at this time included the adoption of the term ‘energol’.

2006 A. Shoult Doing Business with Saudi Arabia 271 The advertising spend in relation to the press is mainly concentrated on the three leading Arabic daily newspapers.

advertising account n.

ΚΠ

1842 Weekly Chron. 30 Jan. 5/6 Money power enables the Times to write off its fines to the advertising account.

1920 Printers' Ink 1 July 88/2 The advertising account of the Lehigh Valley Railroad Co...is now being handled by the Mutual Service Corporation, New York.

2000 M. Beaumont e 1 In two weeks we pitch for this most prestigious advertising account.

advertising age n.

ΚΠ

1811 Edinb. Med. & Surg. Jrnl. 7 220 The age we live in is an advertising age.

1913 Maclean's May 135/1 We live in the Advertising Age.

2007 C. E. Martin Perfect Girls, Starving Daughters viii. 176 She lives in an advertising age when every potential craving, insecurity, and discomfort is preyed upon.

advertising agency n.

ΘΚΠ

society > communication > information > publishing or spreading abroad > advertising > [noun] > advertiser > agency

advertising agency1819

1819 Edinb. Advertiser 5 Nov. Advertising Agency... David Robertson..will receive Advertisements for every Newspaper in the United Kingdom.

1849 Spirit of Age 15 Sept. 163/1 A fresh supply of young victims was wanted for the charnel-house, and the advertising agency could be made available for this end.

1912 W. Irwin Red Button 260 Her radiance fills and illuminates the office of the Thomas W. North Advertising Agency.

2009 Vanity Fair (N.Y.) Sept. 274/1 Set in an advertising agency in the early 1960s, Mad Men debuted two summers ago.

advertising agent n.

ΚΠ

1775 London Evening-Post 26 Oct. A certain Great Man..negotiates..more usurious contracts..through the hands of advertising agents, than any other man in the kingdom.

1832 F. Trollope Domest. Manners Amer. (ed. 2) I. iv. 49 We went to the office of an advertising agent, who professed to keep a register of all such information, and described the dwelling we wanted.

1930 Oxf. Times 4 Apr. 7/4 Sir Charles Higham, the famous publicist, who celebrated his 21st anniversary as an advertising agent..on Wednesday.

1999 Times 24 Sept. 26/3 Manufacturers should employ poets to name their new products. But instead..they engage advertising agents.

advertising banner n.

ΚΠ

1846 N.Y. Herald 6 Oct. 2 The omnibuses hoisted their usual advertising banners.

1938 Life 4 Apr. 42/1 (advt.) That's more than just an advertising banner you see in the picture.

2001 L. Perdue Eroticabiz 53 Surfers who visit a search engine tend to be task-oriented, hunting for a specific bit of information among the search results, and thus unlikely to click on an advertising banner.

advertising billboard n.

ΚΠ

1891 Mendocino (Calif.) Disp. Democrat 22 May 1/5 Advertisements..remained advertisements long after they had disappeared from newspaper columns and from advertising billboards.

1958 Life 14 Apr. 138/2 They smashed out the lights of an advertising billboard so they could crouch there in darkness behind piles of rubbish.

2010 Inspired Photogr. (Photopreneur) cix. 226 The images that appear on advertising billboards have to be particularly effective.

advertising board n.

ΚΠ

1822 A. Martin Retrospection x. 122 The advertising board was taken down, the shutters thrown open, and the appearance of busy workmen announced an approaching inhabitant.

1906 G. R. Sims Living London (rev. ed.) III. 218/1 He will also have noticed that many London streets are adorned with advertising boards standing outside a certain class of shop.

2001 B. Riemschneider & U. Grosenick Art Now 74 Holzer's pointed one-liners, which have become her signature, crop up on posters, T-shirts and illuminated advertising boards.

advertising budget n.

ΚΠ

1883 Rep. Consuls U.S. on Commerce Aug. 212 After the first year's trial it is wise to proportion the advertising budget to the sales effected.

1961 B. Paulu Brit. Broadcasting in Transition 166 Advertising agency executives report that funds for television advertising have been taken out of general advertising budgets.

2001 Marketing Week 2 Aug. 84/2 (advt.) Fabulous opportunity to work client-side for this huge retailer, managing a significant chunk of the advertising budget.

advertising campaign n.

ΘΚΠ

society > communication > information > publishing or spreading abroad > advertising > [noun] > campaign

advertising campaign1857

1857 Freeport (Illinois) Daily Jrnl. 25 Aug. 1/5 ‘Costar’ the great rat roach..has commenced the advertising campaign again in our columns.

1951 Oxf. Junior Encycl. VIII. 7/1 The agent who is asked to conduct an advertising campaign must first be told for what market..the goods to be advertised are intended.

2000 Independent 8 May i. 6/6 The Government has launched an advertising campaign to reduce sexually transmitted disease in men.

advertising cart n.

ΚΠ

1842 Satirist 13 Nov. 363/2 Moses and Sons, wheel-about advertising cart.

1937 M. W. Disher Greatest Show on Earth ii. ii. 40 (caption) Astley's advertising cart.

2009 Age (Melbourne) (Nexis) 14 July (Sport section) 6 The 12th man carrying the traditional tray of fizzy drinks..was replaced by a motorised advertising cart with sundry support staff.

advertising cash n.

ΚΠ

1810 G. Crabbe Borough vii. 97 Should the advertising Cash be spent, E'er yet the Town has due attention lent, Then bursts the Bubble.

1913 E. M. Woolley Addison Broadhurst xvi. 205 There was a row, the florist claiming that Henry and William were..spending no money..and building up a business on his advertising cash.

2008 M. Tungate Branded Male 123 By the late 1960s, Town couldn't stand the competition for advertising cash, and..[it] closed in 1967.

advertising copy n.

ΚΠ

1833 Evening Transcript (Boston) 10 June She had lost six dollars, and wished it might be advertised... ‘Six dollars, M'am—six dollars,’ said the clerk, looking over the advertising copy drawer.

1922 H. Crane Let. 9 Oct. (1965) 101 There are birth pangs to go through with, even in so staid a thing as advertising copy and ideas.

2001 D. Crystal Lang. & Internet iii. 89 Punctuation is absent..in a great deal of advertising copy.

advertising copywriter n.

ΚΠ

1905 Printers' Ink 15 Nov. 46/2 Master advertising copy is prepared at The Letter Shop by the most powerful force of advertising copy-writers in America.

2007 J. Goldberg Careers for Persuasive Types iii. 77 Advertising copywriters are the real creative force behind ad campaigns.

advertising curtain n.

ΚΠ

1850 New Monthly Mag. 88 262 The advertising curtains of the Palais Royal and Ambigu..are completely thrown into the shade by the puffing couplets in favour of the Bonbons au Lait d'Anesse and the Belle Jardinière.

1985 Times 4 Apr. 16 At the Georgian Rooms in Ross-on-Waye an advertising curtain made for the local cinema..in about 1928 was sold for £360.

2000 M. D. Casto Actors, Audiences, & Hist. Theaters Kentucky iii. 123 The popular advertising curtains proclaimed the availability of goods and services to a captive audience of theatergoers.

advertising department n.

ΚΠ

1820 Edinb. Mag. & Literary Misc. Feb. 192/1 [He] had the charge of the advertising department of the Caledonian Mercury for 49 years.

1961 Ebony Feb. 48/2 She was transferred to the advertising department to do what she does best—drawing illustrations for fashion ads.

2010 F. Yager & J. Yager Career Opportunities in Publishing Industry (ed. 2) 52/1 Editors and reporters may get all the glory and byline recognition, but it is the advertising department that brings in the money.

advertising director n.

ΚΠ

1899 Printers' Ink 15 Feb. 6/2 Its advertising director suggested and planned a much more vigorous and more aggressive campaign.

1902 McClure's Mag. Apr. 23 (advt.) Witt. K. Cochrane, for years the advertising director of the Hub, Chicago..has resigned to become President and General Manager of this College.

2003 R. W. Bly Careers for Writers (ed. 2) ii. 26 Before becoming an advertising director, you may start as a copywriter.

advertising dollar n.

ΚΠ

1911 Printers' Ink 5 Jan. 73/2 (advt.) Getting 1000 mills' value from every advertising dollar.

2004 P. Biskind Down & Dirty Pictures vi. 193 The Miramaxization of the independents started when Harvey began spending advertising dollars on TV.

advertising editor n.

ΚΠ

1827 Louisville (Kentucky) Public Advertiser 26 Dec. 2/2 Slander and falsehood which had been engaged in by the enemies of Gen. Jackson, from the heads of departments at Washington, down to the advertising editor of the Reporter.

1929 Yale Law Jrnl. 39 47 (note) The three phases of censorship of this periodical have been thus described by Mr. Allen R. Dodd, its advertising editor.

2010 B. Sawczuk Marketing & selling Professional Services iv. 131 Contact the advertising editor at the publication and ask some questions.

advertising executive n.

ΚΠ

1909 Chicago Tribune 2 Dec. 17/7 (advt.) The man who qualifies must..naturally be a copy writer and advertising executive.

2006 K. L. Endres in D. Hall & S. G. Hall Amer. Icons 602 Few advertising executives could have predicted such enormous success.

advertising expenditure n.

ΚΠ

1851 Critic 1 Dec. 555/2 So obvious a fact should be made known to those who must be desirous to obtain the greatest advantage they can in return for their advertising expenditure.

1911 Manch. Guardian 24 May 12/3 Deducting debenture interest, £1,200, and the entire advertising expenditure for the year, £19,208, there is available £11,553.

2004 M. A. Stone & J. B. McCall Internat. Strategic Marketing vii. 194 Advertising expenditure across Europe rose by 8 per cent in 1998.

advertising hoarding n.

ΚΠ

1865 Chambers's Jrnl. 25 Mar. 177/2 Vast curtains, canvases, obstacles with whose very nature we are unacquainted, but which look like advertising hoardings.

1938 Musical Times 80 609/2 Everywhere, from the brazen shamelessness of the advertising hoarding to the pitiful futility of the ice-cream seller, rises one vast appalling cry of ‘Stop me and buy one!’

2000 D. Adebayo My Once upon Time (2001) x. 234 We sauntered down in the opposite direction of the swarm, over the advertising hoardings then along the boundary line.

advertising industry n.

ΘΚΠ

society > communication > information > publishing or spreading abroad > advertising > business of advertising > [noun]

advertising industry1850

adland1915

admass1955

1850 Punch 18 167/1 Every advertising interest..so emphatically denounced the continuation of the Eighteen Penny Tax on the advertising industry.

1974 Broadcast 9 Dec. 17/1 The advertising industry has few friends in the educational and opinion-forming strata.

2004 S. Mehta Maximum City 336 The advertising industry subsidises the movies by funding the lifestyles of the stars.

advertising jingle n.

ΚΠ

1904 Collier's 7 May 19/3 (advt.) We pay liberally for catchy advertising jingles about Hy-Jen Tooth Paste.

2007 Observer 2 Dec. (Review section) 25/2 Sacks..calls advertising jingles ‘brainworms’, designed to get inside your head and stay there.

advertising man n.

ΚΠ

1825 R. Mudie Babylon the Great II. iv. 108 The impudence of an advertising man.

1912 Maclean's Aug. 144/1 The advertising man, whatever he may become, is primarily a craftsman.

2002 F. Spufford Child that Bks. Built (2003) iv. 121 Advertising men who commute from Connecticut, drink martinis, and have mid-life crises.

advertising manager n.

ΚΠ

1829 F. Marryat Naval Officer I. x. 279 My father was the advertising manager.

1912 Automobile 26 Dec. 1334/2 Advertising managers have realized that the efficiency of the advertising campaigns..must be developed.

2004 Slightly Foxed Summer 53 My father..was the advertising manager of Pontings department store.

advertising message n.

ΚΠ

1901 Brit. Printer Jan. 50/2 This interpretation of the advertising message by means of attractive illustrations is the keynote of the firm's service to advertisers.

2000 Internat. Jrnl. Advertising 19 76 The standardisation and adaptation of advertising messages.

advertising office n.

ΚΠ

1789 World 11 May The Great Increase of the Commercial Business of this Paper, has of late made it inconvenient to have the Advertising Office and the Printing and Publishing Offices detached.

1816 J. Austen Emma II. xvii. 324 There are advertising offices and..by applying to them I should have no doubt of very soon meeting with something that would do.

1912 A. S. Monroe Making Business Woman iii. 177 I have a good job now—but I would love to work in an advertising office.

1995 Independent 9 Oct. ii. 6/1 Britain's ‘creatives’, a species normally residing in select advertising offices in Soho.

2005 P. Jobling Man Appeal i. 12 In Britain numbers had increased from 6 advertising offices in 1866 to 83 advertisement agents in 1896.

advertising people n.

ΚΠ

1799 C. Whitefoord Advice Editors Newspapers 19 Employ a person..to go..among the advertising people..to puff your paper as..the most universally read.

1862 Cornhill Mag. Feb. 191 ‘You mean the advertising people?’ ‘Yes: the stationer and printer, and two of the agents.’

1957 Observer 22 Sept. 11/6 Last week he described to an audience of advertising people what motivational research..is.

2004 S. Mehta Maximum City 33 Thus does a metropolis create what advertising people call ‘aspirational’ consumers.

advertising person n.

ΚΠ

1859 Sheffield & Rotherham Independent 19 Feb. 7/1 As my room promised to be full, an advertising person requested permission to distribute his little papers, the wares advertised in which he considered to be of such urgent benefit to humanity.

1975 Jet 8 May 16/2 Barbara Gardner Proctor, president and creative director of Proctor and Gardner Advertising Inc.,..was recently selected ‘Advertising Person of the Year’.

2010 A. Tibbs Advertising iii. 46 Understanding, exploring and storing snippets of popular culture for use at a later date will make you a better and more interesting advertising person in the future.

advertising pitch n.

ΚΠ

1920 Printers' Ink 13 May 34/1 To illustrate a specific case where the proper advertising pitch was determined,..consider what recently happened..between the advertiser and a trained copy man.

2005 Chicago Tribune (Midwest ed.) 7 Aug. vii. 8/3 Urban pioneers came anyway, attracted by the advertising pitch: ‘Live in a landmark and walk to work.’

advertising pitchman n.

ΚΠ

1955 Jrnl. Counseling Psychol. 2 18/1 We are not talking about the forced heartiness and the showing of the teeth of the advertising pitchman.

2009 Dallas Evening News (Nexis) 23 Dec. c1 His value as an advertising pitchman is now pretty much nonexistent.

advertising poster n.

ΚΠ

1855 F. S. Marryat Mountains & Molehills ix. 167 I became..so used to seeing my ‘last appearance but one’ displayed on the advertising posters.

1973 Black Belt Mar. 12/2 Advertising posters stress the movie's karate content.

2003 R. Cox in E. Dobrenko & E. Naiman Landscape of Stalinism vi. 135 Many print ads were reprints of advertising posters.

advertising producer n.

ΚΠ

1915 Typographical Jrnl. Feb. 239/1 Henry C. Batts, an all-around newspaper man—editor, proofreader and advertising producer.

2011 Times 12 Mar. 15 My friend..is an advertising producer from London.

advertising revenue n.

ΚΠ

1838 Fraser's Mag. Feb. 225/1 But to return to the Siècle... Its advertising revenue is improving.

1989 Broadcast 18 Aug. 2/2 Your group's profit has in fact increased, as has your advertising revenue.

2011 L. A. Lievrouw Alternative & Activist New Media v. 120 The industry's situation is unquestionably dire, a mixture of declining advertising revenues, shrinking audiences, and the challenge of new media technologies.

advertising sign n.

ΚΠ

1849 W. W. Everts Life & Thoughts John Foster Pref. p. iv In the absence of religious garb and profession, they are like a store crowded with the most valuable wares, without the ostentation of an advertising sign.

1978 G. C. Hill & J. S. Holman Chem. in Context iv. 40 (caption) The bright glows produced in discharge tubes are now used for advertising signs and roadside lighting.

2011 Camarthen Jrnl. (Nexis) 31 Aug. 38 A new advertising sign for the Joiners Arms went missing..last week.

advertising signboard n.

ΚΠ

1842 Weekly Chron. 27 Aug. 3/5 (heading) Advertising sign boards... Paintings before shops and houses, conveying the intended information in the shortest and simplest manner.

1928 Virginia Law Rev. 14 394 The appellants were authorized by the proper municipal authorities to erect a large advertising signboard on certain land.

2002 L. Sia Date with Death 191 I was actually passing by and saw the advertising signboard.

advertising slogan n.

ΚΠ

1903 Inland Printer July 599 A quaint colonial figure, holding high overhead the advertising slogan of the Philadelphia Bulletin.

2003 S. Brown Free Gift Inside! 123 The proposed advertising slogan was way too obscure,..and deeply pretentious to boot.

advertising space n.

ΚΠ

1827 Age 12 Aug. To enumerate the varied scenes which are therein depicted to the life, would require an unusual advertising space.

1920 C. S. Duncan Marketing, its Probl. & Methods xxi. 455 It was originally the duty of the advertising agency to be a broker of advertising space.

2004 A. Buzo Legends Baggy Green xiii. 146 He went on to a comfortable career selling advertising space in cricket grounds.

advertising strategy n.

ΚΠ

1912 System Sept. 227/2 He would be lost for a time without his records, card indexes, desk telephone and advertising strategies.

2001 E. Schlosser Fast Food Nation ii. 43 Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan ‘cradle-to-grave’ advertising strategies.

advertising system n.

ΚΠ

1812 Gen. Evening Post 13 Aug. Is the advertising system to be pursued in these cases likewise?

1900 Pract. Druggist May 259/1 An advertising system is a part of every progressive business policy.

2009 N.Y. Mag. 21 Sept. 28 It'll include these things we call ‘webverts’..which I think can remold the advertising system.

advertising writer n.

ΚΠ

1867 Blackburn Standard 10 July 4/4 Daniel M. Newton, Houghton-street, Strand, advertising writer.

1951 M. McLuhan Mech. Bride 41/3 A book that ought to be read by all advertising writers, sales correspondents, editors and business-paper writers.

2011 San Jose (Calif.) Mercury (Nexis) 1 Sept. Tompkins became an advertising writer in Oakland.

C2.

advertising magazine n. (a) a magazine which carries advertising (now rare); (b) a magazine concerned with the advertising industry; (c) British Television = ad mag n. at ad n.³ Compounds 2 (now historical and rare).

ΚΠ

1839 Phrenol. Jrnl. 12 292 We give real numbers, not such exaggerated representations as are put forth concerning the circulation of advertising Magazines.

1897 Printers' Ink 8 Sept. 8/2 The clatter and noise of advertising magazines... These publications were all at sea on the very subject they professed to understand and elucidate.

1921 Dog Fancier Feb. 18/1 The Dog Fancier is the best advertising magazine I know of. As soon as the December copies were out I sold my English Bulldog.

1955 Times 19 Aug. (Radio & Television Suppl.) p. viii/4 Apart from advertising magazines, such as shopping guide programmes, and advertising programmes of a documentary nature, the amount of time given over to advertising must not exceed an average of six minutes an hour.

1962 Rep. Comm. Broadcasting 1960 82 in Parl. Papers 1961–2 (Cmnd. 1753) The [Independent Television] Authority told us that they were moving towards a reform of advertising magazines rather than to their disappearance.

2007 Campaign (Nexis) 26 Oct. 58 Michael suggested a large page-size like Advertising Age, the US advertising magazine.

Advertising Standards Authority n. (also with lower-case initials) British an independent body established by the advertising industry in 1962 to regulate the content of advertisements and ensure compliance with the industry's codes of practice; abbreviated ASA.

ΚΠ

1962 Observer 22 July 3/4 The advertising industry announces today that it has set up an independent body to checks its standards. It is the Advertising Standards Authority.

1991 Which? Aug. 456/3 The Advertising Standards Authority (ASA) doesn't permit adverts claiming that products reduce cellulite, because the experts who advise the ASA have never been convinced by the evidence sent in to support such claims.

2003 S. Brown Free Gift Inside! 126 When the Advertising Standards Authority officially censured the company, it replied with another blast of bad-assed billboard bile: ‘fcuk advertising’.

advertising watchdog n. chiefly British an official body which monitors and regulates the advertising industry; spec. = Advertising Standards Authority n.

ΚΠ

1961 Times 6 May 12/1 An advertising watchdog, probably similar to the Press Council but with greater powers, was recommended by Sir Miles Thomas.

1989 Courier-Mail (Brisbane) (Nexis) 22 May The State Government has agreed to establish a regulatory committee as an ‘advertising watchdog’ to ensure the tobacco industry sticks to the code.

2007 P. Allen Condom vi. 116 Britain's advertising watchdog has ruled that a billboard poster for a brand of condoms should be removed because it was likely to cause ‘serious or widespread offence’.

This entry has been updated (OED Third Edition, December 2011; most recently modified version published online December 2021).

单词	advertising
释义	advertisingn. Brit. /ˈadvətʌɪzɪŋ/, U.S. /ˈædvərˌtaɪzɪŋ/ Forms: see advertise v. and -ing suffix¹. Origin: Formed within English, by derivation. Etymons: advertise v., -ing suffix¹. Etymology: < advertise v. + -ing suffix¹. Compare earlier advertisement n. †1. Chiefly Scottish. Warning, notification, information. Obsolete. ΘΚΠ society > communication > information > intimation or making known > [noun] warningc1386 knowinga1398 notice1415 notification1415 advisement?a1425 advertisement1426 intimation1442 advertising1525 note1597 card1761 1525 in W. Fraser Douglas Bk. (1885) IV. 96 The cumyne of the..tua galais, of the quhilk I gat avertesyn. c1540 J. Bellenden tr. H. Boece Hyst. & Cron. Scotl. (1821) I. p. liii Thay gat advertising..that thay wer doum beistis. 1570 G. Buchanan Chamæleon in Vernac. Writings (1892) 51 This aduertising being schawin..to my lord regent, yit he sufferit pacientlie. 1602 R. Boyle Diary in Lismore Papers (1887) 2nd Ser. I. 41 Since my last hear is growne no occasion worthy the advertising. 2. a. The action or process of advertise v. 4; publication of an announcement in a public medium; (concrete) the result of this; advertisements collectively. Cf. self-advertising n. at self- prefix 1b(b). ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > [noun] advertisement1600 advertising1717 puffery1731 sandwiching1877 promotion1914 eye1924 promo1955 hidden persuasion1957 metamessage1960 shout line1990 1717 Daily Courant 29 Nov. The Person entitled thereunto..may have the Money for the said Bill, paying the Charge of the Advertizing. 1757 J. St. Clair in Crit. Rev. (1758) 277 I..put off..the advertising of the former volume, until the other also was printed. 1866 Harper's Mag. Nov. 788/2 Packwood..led the way in..systematic advertising, by impressing his razor-strop..on the mind of every bearded member of the kingdom. 1882 Daily News 4 May 1/2 The vendors undertake to defray all the expenses of..printing, advertising, legal charges. 1921 Printers' Ink 8 Dec. 150/2 As a housewife I naturally take a keen interest in advertising. 1962 E. Godfrey Retail Selling & Organization x. 109 Direct mail advertising of this type can create a big response. 2003 Independent on Sunday 3 Aug. i. 5/4 The..pert buttocks in men's underwear and aftershave advertising. b. The activity, trade, occupation, or profession of advertising or producing advertisements, now typically for a commercial product or service.In early use frequently attributive, in advertising agent, office, person, etc.: see Compounds 1. ΚΠ 1759 S. Johnson Idler no. 41 in Universal Chron. 13 Jan. 17/3 The trade of advertising is now so near to perfection, that it is not easy to propose any improvement. 1832 Reg. Deb. Congress U.S. 5 May 2766 The occasional advertising and job-work for the Government. 1898 Printers' Ink 9 Feb. 53/1 I am the only one in my particular field of advertising. 1933 D. L. Sayers Murder must Advertise 215 The Whifflet Campaign..remains the outstanding example of Thinking Big in Advertising. 1949 E. Jenkins Six Criminal Women 11 If she..invented the slogan, hers was one of the earliest master-minds in advertising. 1982 London Rev. Bks. 30 Dec. 9 If you are a fashion editor or photographer or work in Public Relations or advertising. 2006 A. Steffen et al. Worldchanging (2008) 452/1 Advertising is a numbers game, where the more often a message can be hammered home, the more successful it is. Compounds C1. a. General attributive (in sense 2).Sometimes difficult to distinguish from advertising adj. 2.Some of the more established compounds of this type are treated separately. ΚΠ 1804 Boston Weekly Mag. 12 May 115/3 As it [sc. the magazine] is not an advertising vehicle, its whole support must be derived from regular remittances of subscription. 1880 Publishers' Weekly 6 Mar. 235/2 Farrar was a safe book, but its advertising cost to Messrs. Dutton has been large. 1899 Deseret Weekly (Salt Lake City, Utah) 13 July 80/2 The column was composed almost wholly of trades unions and advertising cars and wagons. 1910 Printers' Ink 4 Aug. 72/1 The graduation of another of our Advertising Assistants into a position of Advertising Manager for another house. 1919 Editor & Publisher 13 Nov. p. iii/2 He wrote all the advertisements..but he also guided the sales force, appreciating as all able advertising workers do, the tie-up that must exist between advertising and selling. 1946 Manch. Guardian 23 Dec. 1/7 (advt.) Wanted, experienced Advertising Assistant. 1977 Waterloo (Iowa) Daily Courier 13 July 18/2 Paul Titus, director of marketing, advertising and tourism for the Las Vegas Convention and Visitors Authority, unveiled the advertising proposals. 1982 R. W. Ferrier Hist. Brit. Petroleum Company (2000) I. ii. iii. 500 Other French advertising initiatives at this time included the adoption of the term ‘energol’. 2006 A. Shoult Doing Business with Saudi Arabia 271 The advertising spend in relation to the press is mainly concentrated on the three leading Arabic daily newspapers. b. advertising account n. ΚΠ 1842 Weekly Chron. 30 Jan. 5/6 Money power enables the Times to write off its fines to the advertising account. 1920 Printers' Ink 1 July 88/2 The advertising account of the Lehigh Valley Railroad Co...is now being handled by the Mutual Service Corporation, New York. 2000 M. Beaumont e 1 In two weeks we pitch for this most prestigious advertising account. advertising age n. ΚΠ 1811 Edinb. Med. & Surg. Jrnl. 7 220 The age we live in is an advertising age. 1913 Maclean's May 135/1 We live in the Advertising Age. 2007 C. E. Martin Perfect Girls, Starving Daughters viii. 176 She lives in an advertising age when every potential craving, insecurity, and discomfort is preyed upon. advertising agency n. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > [noun] > advertiser > agency advertising agency1819 1819 Edinb. Advertiser 5 Nov. Advertising Agency... David Robertson..will receive Advertisements for every Newspaper in the United Kingdom. 1849 Spirit of Age 15 Sept. 163/1 A fresh supply of young victims was wanted for the charnel-house, and the advertising agency could be made available for this end. 1912 W. Irwin Red Button 260 Her radiance fills and illuminates the office of the Thomas W. North Advertising Agency. 2009 Vanity Fair (N.Y.) Sept. 274/1 Set in an advertising agency in the early 1960s, Mad Men debuted two summers ago. advertising agent n. ΚΠ 1775 London Evening-Post 26 Oct. A certain Great Man..negotiates..more usurious contracts..through the hands of advertising agents, than any other man in the kingdom. 1832 F. Trollope Domest. Manners Amer. (ed. 2) I. iv. 49 We went to the office of an advertising agent, who professed to keep a register of all such information, and described the dwelling we wanted. 1930 Oxf. Times 4 Apr. 7/4 Sir Charles Higham, the famous publicist, who celebrated his 21st anniversary as an advertising agent..on Wednesday. 1999 Times 24 Sept. 26/3 Manufacturers should employ poets to name their new products. But instead..they engage advertising agents. advertising banner n. ΚΠ 1846 N.Y. Herald 6 Oct. 2 The omnibuses hoisted their usual advertising banners. 1938 Life 4 Apr. 42/1 (advt.) That's more than just an advertising banner you see in the picture. 2001 L. Perdue Eroticabiz 53 Surfers who visit a search engine tend to be task-oriented, hunting for a specific bit of information among the search results, and thus unlikely to click on an advertising banner. advertising billboard n. ΚΠ 1891 Mendocino (Calif.) Disp. Democrat 22 May 1/5 Advertisements..remained advertisements long after they had disappeared from newspaper columns and from advertising billboards. 1958 Life 14 Apr. 138/2 They smashed out the lights of an advertising billboard so they could crouch there in darkness behind piles of rubbish. 2010 Inspired Photogr. (Photopreneur) cix. 226 The images that appear on advertising billboards have to be particularly effective. advertising board n. ΚΠ 1822 A. Martin Retrospection x. 122 The advertising board was taken down, the shutters thrown open, and the appearance of busy workmen announced an approaching inhabitant. 1906 G. R. Sims Living London (rev. ed.) III. 218/1 He will also have noticed that many London streets are adorned with advertising boards standing outside a certain class of shop. 2001 B. Riemschneider & U. Grosenick Art Now 74 Holzer's pointed one-liners, which have become her signature, crop up on posters, T-shirts and illuminated advertising boards. advertising budget n. ΚΠ 1883 Rep. Consuls U.S. on Commerce Aug. 212 After the first year's trial it is wise to proportion the advertising budget to the sales effected. 1961 B. Paulu Brit. Broadcasting in Transition 166 Advertising agency executives report that funds for television advertising have been taken out of general advertising budgets. 2001 Marketing Week 2 Aug. 84/2 (advt.) Fabulous opportunity to work client-side for this huge retailer, managing a significant chunk of the advertising budget. advertising campaign n. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > [noun] > campaign advertising campaign1857 1857 Freeport (Illinois) Daily Jrnl. 25 Aug. 1/5 ‘Costar’ the great rat roach..has commenced the advertising campaign again in our columns. 1951 Oxf. Junior Encycl. VIII. 7/1 The agent who is asked to conduct an advertising campaign must first be told for what market..the goods to be advertised are intended. 2000 Independent 8 May i. 6/6 The Government has launched an advertising campaign to reduce sexually transmitted disease in men. advertising cart n. ΚΠ 1842 Satirist 13 Nov. 363/2 Moses and Sons, wheel-about advertising cart. 1937 M. W. Disher Greatest Show on Earth ii. ii. 40 (caption) Astley's advertising cart. 2009 Age (Melbourne) (Nexis) 14 July (Sport section) 6 The 12th man carrying the traditional tray of fizzy drinks..was replaced by a motorised advertising cart with sundry support staff. advertising cash n. ΚΠ 1810 G. Crabbe Borough vii. 97 Should the advertising Cash be spent, E'er yet the Town has due attention lent, Then bursts the Bubble. 1913 E. M. Woolley Addison Broadhurst xvi. 205 There was a row, the florist claiming that Henry and William were..spending no money..and building up a business on his advertising cash. 2008 M. Tungate Branded Male 123 By the late 1960s, Town couldn't stand the competition for advertising cash, and..[it] closed in 1967. advertising copy n. ΚΠ 1833 Evening Transcript (Boston) 10 June She had lost six dollars, and wished it might be advertised... ‘Six dollars, M'am—six dollars,’ said the clerk, looking over the advertising copy drawer. 1922 H. Crane Let. 9 Oct. (1965) 101 There are birth pangs to go through with, even in so staid a thing as advertising copy and ideas. 2001 D. Crystal Lang. & Internet iii. 89 Punctuation is absent..in a great deal of advertising copy. advertising copywriter n. ΚΠ 1905 Printers' Ink 15 Nov. 46/2 Master advertising copy is prepared at The Letter Shop by the most powerful force of advertising copy-writers in America. 2007 J. Goldberg Careers for Persuasive Types iii. 77 Advertising copywriters are the real creative force behind ad campaigns. advertising curtain n. ΚΠ 1850 New Monthly Mag. 88 262 The advertising curtains of the Palais Royal and Ambigu..are completely thrown into the shade by the puffing couplets in favour of the Bonbons au Lait d'Anesse and the Belle Jardinière. 1985 Times 4 Apr. 16 At the Georgian Rooms in Ross-on-Waye an advertising curtain made for the local cinema..in about 1928 was sold for £360. 2000 M. D. Casto Actors, Audiences, & Hist. Theaters Kentucky iii. 123 The popular advertising curtains proclaimed the availability of goods and services to a captive audience of theatergoers. advertising department n. ΚΠ 1820 Edinb. Mag. & Literary Misc. Feb. 192/1 [He] had the charge of the advertising department of the Caledonian Mercury for 49 years. 1961 Ebony Feb. 48/2 She was transferred to the advertising department to do what she does best—drawing illustrations for fashion ads. 2010 F. Yager & J. Yager Career Opportunities in Publishing Industry (ed. 2) 52/1 Editors and reporters may get all the glory and byline recognition, but it is the advertising department that brings in the money. advertising director n. ΚΠ 1899 Printers' Ink 15 Feb. 6/2 Its advertising director suggested and planned a much more vigorous and more aggressive campaign. 1902 McClure's Mag. Apr. 23 (advt.) Witt. K. Cochrane, for years the advertising director of the Hub, Chicago..has resigned to become President and General Manager of this College. 2003 R. W. Bly Careers for Writers (ed. 2) ii. 26 Before becoming an advertising director, you may start as a copywriter. advertising dollar n. ΚΠ 1911 Printers' Ink 5 Jan. 73/2 (advt.) Getting 1000 mills' value from every advertising dollar. 2004 P. Biskind Down & Dirty Pictures vi. 193 The Miramaxization of the independents started when Harvey began spending advertising dollars on TV. advertising editor n. ΚΠ 1827 Louisville (Kentucky) Public Advertiser 26 Dec. 2/2 Slander and falsehood which had been engaged in by the enemies of Gen. Jackson, from the heads of departments at Washington, down to the advertising editor of the Reporter. 1929 Yale Law Jrnl. 39 47 (note) The three phases of censorship of this periodical have been thus described by Mr. Allen R. Dodd, its advertising editor. 2010 B. Sawczuk Marketing & selling Professional Services iv. 131 Contact the advertising editor at the publication and ask some questions. advertising executive n. ΚΠ 1909 Chicago Tribune 2 Dec. 17/7 (advt.) The man who qualifies must..naturally be a copy writer and advertising executive. 2006 K. L. Endres in D. Hall & S. G. Hall Amer. Icons 602 Few advertising executives could have predicted such enormous success. advertising expenditure n. ΚΠ 1851 Critic 1 Dec. 555/2 So obvious a fact should be made known to those who must be desirous to obtain the greatest advantage they can in return for their advertising expenditure. 1911 Manch. Guardian 24 May 12/3 Deducting debenture interest, £1,200, and the entire advertising expenditure for the year, £19,208, there is available £11,553. 2004 M. A. Stone & J. B. McCall Internat. Strategic Marketing vii. 194 Advertising expenditure across Europe rose by 8 per cent in 1998. advertising hoarding n. ΚΠ 1865 Chambers's Jrnl. 25 Mar. 177/2 Vast curtains, canvases, obstacles with whose very nature we are unacquainted, but which look like advertising hoardings. 1938 Musical Times 80 609/2 Everywhere, from the brazen shamelessness of the advertising hoarding to the pitiful futility of the ice-cream seller, rises one vast appalling cry of ‘Stop me and buy one!’ 2000 D. Adebayo My Once upon Time (2001) x. 234 We sauntered down in the opposite direction of the swarm, over the advertising hoardings then along the boundary line. advertising industry n. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > business of advertising > [noun] advertising industry1850 adland1915 admass1955 1850 Punch 18 167/1 Every advertising interest..so emphatically denounced the continuation of the Eighteen Penny Tax on the advertising industry. 1974 Broadcast 9 Dec. 17/1 The advertising industry has few friends in the educational and opinion-forming strata. 2004 S. Mehta Maximum City 336 The advertising industry subsidises the movies by funding the lifestyles of the stars. advertising jingle n. ΚΠ 1904 Collier's 7 May 19/3 (advt.) We pay liberally for catchy advertising jingles about Hy-Jen Tooth Paste. 2007 Observer 2 Dec. (Review section) 25/2 Sacks..calls advertising jingles ‘brainworms’, designed to get inside your head and stay there. advertising man n. ΚΠ 1825 R. Mudie Babylon the Great II. iv. 108 The impudence of an advertising man. 1912 Maclean's Aug. 144/1 The advertising man, whatever he may become, is primarily a craftsman. 2002 F. Spufford Child that Bks. Built (2003) iv. 121 Advertising men who commute from Connecticut, drink martinis, and have mid-life crises. advertising manager n. ΚΠ 1829 F. Marryat Naval Officer I. x. 279 My father was the advertising manager. 1912 Automobile 26 Dec. 1334/2 Advertising managers have realized that the efficiency of the advertising campaigns..must be developed. 2004 Slightly Foxed Summer 53 My father..was the advertising manager of Pontings department store. advertising message n. ΚΠ 1901 Brit. Printer Jan. 50/2 This interpretation of the advertising message by means of attractive illustrations is the keynote of the firm's service to advertisers. 2000 Internat. Jrnl. Advertising 19 76 The standardisation and adaptation of advertising messages. advertising office n. ΚΠ 1789 World 11 May The Great Increase of the Commercial Business of this Paper, has of late made it inconvenient to have the Advertising Office and the Printing and Publishing Offices detached. 1816 J. Austen Emma II. xvii. 324 There are advertising offices and..by applying to them I should have no doubt of very soon meeting with something that would do. View more context for this quotation 1912 A. S. Monroe Making Business Woman iii. 177 I have a good job now—but I would love to work in an advertising office. 1995 Independent 9 Oct. ii. 6/1 Britain's ‘creatives’, a species normally residing in select advertising offices in Soho. 2005 P. Jobling Man Appeal i. 12 In Britain numbers had increased from 6 advertising offices in 1866 to 83 advertisement agents in 1896. advertising people n. ΚΠ 1799 C. Whitefoord Advice Editors Newspapers 19 Employ a person..to go..among the advertising people..to puff your paper as..the most universally read. 1862 Cornhill Mag. Feb. 191 ‘You mean the advertising people?’ ‘Yes: the stationer and printer, and two of the agents.’ 1957 Observer 22 Sept. 11/6 Last week he described to an audience of advertising people what motivational research..is. 2004 S. Mehta Maximum City 33 Thus does a metropolis create what advertising people call ‘aspirational’ consumers. advertising person n. ΚΠ 1859 Sheffield & Rotherham Independent 19 Feb. 7/1 As my room promised to be full, an advertising person requested permission to distribute his little papers, the wares advertised in which he considered to be of such urgent benefit to humanity. 1975 Jet 8 May 16/2 Barbara Gardner Proctor, president and creative director of Proctor and Gardner Advertising Inc.,..was recently selected ‘Advertising Person of the Year’. 2010 A. Tibbs Advertising iii. 46 Understanding, exploring and storing snippets of popular culture for use at a later date will make you a better and more interesting advertising person in the future. advertising pitch n. ΚΠ 1920 Printers' Ink 13 May 34/1 To illustrate a specific case where the proper advertising pitch was determined,..consider what recently happened..between the advertiser and a trained copy man. 2005 Chicago Tribune (Midwest ed.) 7 Aug. vii. 8/3 Urban pioneers came anyway, attracted by the advertising pitch: ‘Live in a landmark and walk to work.’ advertising pitchman n. ΚΠ 1955 Jrnl. Counseling Psychol. 2 18/1 We are not talking about the forced heartiness and the showing of the teeth of the advertising pitchman. 2009 Dallas Evening News (Nexis) 23 Dec. c1 His value as an advertising pitchman is now pretty much nonexistent. advertising poster n. ΚΠ 1855 F. S. Marryat Mountains & Molehills ix. 167 I became..so used to seeing my ‘last appearance but one’ displayed on the advertising posters. 1973 Black Belt Mar. 12/2 Advertising posters stress the movie's karate content. 2003 R. Cox in E. Dobrenko & E. Naiman Landscape of Stalinism vi. 135 Many print ads were reprints of advertising posters. advertising producer n. ΚΠ 1915 Typographical Jrnl. Feb. 239/1 Henry C. Batts, an all-around newspaper man—editor, proofreader and advertising producer. 2011 Times 12 Mar. 15 My friend..is an advertising producer from London. advertising revenue n. ΚΠ 1838 Fraser's Mag. Feb. 225/1 But to return to the Siècle... Its advertising revenue is improving. 1989 Broadcast 18 Aug. 2/2 Your group's profit has in fact increased, as has your advertising revenue. 2011 L. A. Lievrouw Alternative & Activist New Media v. 120 The industry's situation is unquestionably dire, a mixture of declining advertising revenues, shrinking audiences, and the challenge of new media technologies. advertising sign n. ΚΠ 1849 W. W. Everts Life & Thoughts John Foster Pref. p. iv In the absence of religious garb and profession, they are like a store crowded with the most valuable wares, without the ostentation of an advertising sign. 1978 G. C. Hill & J. S. Holman Chem. in Context iv. 40 (caption) The bright glows produced in discharge tubes are now used for advertising signs and roadside lighting. 2011 Camarthen Jrnl. (Nexis) 31 Aug. 38 A new advertising sign for the Joiners Arms went missing..last week. advertising signboard n. ΚΠ 1842 Weekly Chron. 27 Aug. 3/5 (heading) Advertising sign boards... Paintings before shops and houses, conveying the intended information in the shortest and simplest manner. 1928 Virginia Law Rev. 14 394 The appellants were authorized by the proper municipal authorities to erect a large advertising signboard on certain land. 2002 L. Sia Date with Death 191 I was actually passing by and saw the advertising signboard. advertising slogan n. ΚΠ 1903 Inland Printer July 599 A quaint colonial figure, holding high overhead the advertising slogan of the Philadelphia Bulletin. 2003 S. Brown Free Gift Inside! 123 The proposed advertising slogan was way too obscure,..and deeply pretentious to boot. advertising space n. ΚΠ 1827 Age 12 Aug. To enumerate the varied scenes which are therein depicted to the life, would require an unusual advertising space. 1920 C. S. Duncan Marketing, its Probl. & Methods xxi. 455 It was originally the duty of the advertising agency to be a broker of advertising space. 2004 A. Buzo Legends Baggy Green xiii. 146 He went on to a comfortable career selling advertising space in cricket grounds. advertising strategy n. ΚΠ 1912 System Sept. 227/2 He would be lost for a time without his records, card indexes, desk telephone and advertising strategies. 2001 E. Schlosser Fast Food Nation ii. 43 Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan ‘cradle-to-grave’ advertising strategies. advertising system n. ΚΠ 1812 Gen. Evening Post 13 Aug. Is the advertising system to be pursued in these cases likewise? 1900 Pract. Druggist May 259/1 An advertising system is a part of every progressive business policy. 2009 N.Y. Mag. 21 Sept. 28 It'll include these things we call ‘webverts’..which I think can remold the advertising system. advertising writer n. ΚΠ 1867 Blackburn Standard 10 July 4/4 Daniel M. Newton, Houghton-street, Strand, advertising writer. 1951 M. McLuhan Mech. Bride 41/3 A book that ought to be read by all advertising writers, sales correspondents, editors and business-paper writers. 2011 San Jose (Calif.) Mercury (Nexis) 1 Sept. Tompkins became an advertising writer in Oakland. C2. advertising magazine n. (a) a magazine which carries advertising (now rare); (b) a magazine concerned with the advertising industry; (c) British Television = ad mag n. at ad n.³ Compounds 2 (now historical and rare). ΚΠ 1839 Phrenol. Jrnl. 12 292 We give real numbers, not such exaggerated representations as are put forth concerning the circulation of advertising Magazines. 1897 Printers' Ink 8 Sept. 8/2 The clatter and noise of advertising magazines... These publications were all at sea on the very subject they professed to understand and elucidate. 1921 Dog Fancier Feb. 18/1 The Dog Fancier is the best advertising magazine I know of. As soon as the December copies were out I sold my English Bulldog. 1955 Times 19 Aug. (Radio & Television Suppl.) p. viii/4 Apart from advertising magazines, such as shopping guide programmes, and advertising programmes of a documentary nature, the amount of time given over to advertising must not exceed an average of six minutes an hour. 1962 Rep. Comm. Broadcasting 1960 82 in Parl. Papers 1961–2 (Cmnd. 1753) The [Independent Television] Authority told us that they were moving towards a reform of advertising magazines rather than to their disappearance. 2007 Campaign (Nexis) 26 Oct. 58 Michael suggested a large page-size like Advertising Age, the US advertising magazine. Advertising Standards Authority n. (also with lower-case initials) British an independent body established by the advertising industry in 1962 to regulate the content of advertisements and ensure compliance with the industry's codes of practice; abbreviated ASA. ΚΠ 1962 Observer 22 July 3/4 The advertising industry announces today that it has set up an independent body to checks its standards. It is the Advertising Standards Authority. 1991 Which? Aug. 456/3 The Advertising Standards Authority (ASA) doesn't permit adverts claiming that products reduce cellulite, because the experts who advise the ASA have never been convinced by the evidence sent in to support such claims. 2003 S. Brown Free Gift Inside! 126 When the Advertising Standards Authority officially censured the company, it replied with another blast of bad-assed billboard bile: ‘fcuk advertising’. advertising watchdog n. chiefly British an official body which monitors and regulates the advertising industry; spec. = Advertising Standards Authority n. ΚΠ 1961 Times 6 May 12/1 An advertising watchdog, probably similar to the Press Council but with greater powers, was recommended by Sir Miles Thomas. 1989 Courier-Mail (Brisbane) (Nexis) 22 May The State Government has agreed to establish a regulatory committee as an ‘advertising watchdog’ to ensure the tobacco industry sticks to the code. 2007 P. Allen Condom vi. 116 Britain's advertising watchdog has ruled that a billboard poster for a brand of condoms should be removed because it was likely to cause ‘serious or widespread offence’. This entry has been updated (OED Third Edition, December 2011; most recently modified version published online December 2021). advertisingadj. Brit. /ˈadvətʌɪzɪŋ/, U.S. /ˈædvərˌtaɪzɪŋ/ Forms: see advertise v. and -ing suffix². Origin: Formed within English, by derivation. Etymons: advertise v., -ing suffix². Etymology: < advertise v. + -ing suffix². Compare earlier unadvertising adj. (in different sense). †1. Attending, attentive. Obsolete. rare. ΘΚΠ the mind > attention and judgement > attention > [adjective] > attentive to entendanta1387 respective1525 advertisinga1616 a1616 W. Shakespeare Measure for Measure (1623) v. i. 380 I was then Aduertysing, and holy to your businesse. View more context for this quotation 2. That advertises (advertise v. 4); that issues an advertisement.Now often difficult to distinguish from attributive use of advertising n. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > [adjective] advertising1726 advertisemental1799 promotional1880 promoted1962 promo1966 1726 Weekly Jrnl. 22 Jan. The most boasting, advertising, pretended Surgeons. 1736 London Daily Post 7 May Mr. Blackiston, the Advertizing Grocer. 1779 W. A. Smyth (title) The Publican's Guide..by which every retailer will be enabled to..sell on terms equal to..the generality of advertising merchants. 1785 G. Crabbe News-paper 20 When lo! the advertising tribe succeed. 1850 Notes & Queries 9 Mar. 293/1 The local papers contain numerous advertising announcements of ‘Valentines’. 1882 Daily Tel. 6 Sept. 4/6 As a convenience to the Advertising Public, it has been thought desirable, etc. 1921 S. Webb & B. Webb Consumers' Co-operative Movement vi. 384 To the ordinary financier..or advertising shopkeeper, this forecast may seem fantastic. 1997 M. Davison All Area Access vii. 123 The advertising clients they rely upon are..their own readers. This entry has been updated (OED Third Edition, December 2011; most recently modified version published online December 2021). < n.1525adj.a1616
随便看	rock abode rock accumulation rock album rock along rock altar rock alum rock alyssum rock and roll rock and rolls rock and rye rock anthem rock arch rock arrangement rock art rock artist rock back on her heels rock back on his heels rock badger rock ballad rock band rock bar rock barnacle rock barrier rock basin rock bass

advertisingn.

Compounds

advertisingadj.