commoditizationn.
/kəˌmɒdᵻtʌɪˈzeɪʃn/, U.S. /kəˌmɑdədəˈzeɪʃ(ə)n/, /kəˌmɑdəˌtaɪˈzeɪʃ(ə)n/ The action or process of treating a person or thing as property which can be traded or whose value is purely monetary; the treatment of a person or thing as a commodity (commodity n. 3b). Also in later use: the action or process of making a product widely available and, as a consequence, more difficult to distinguish from competing offerings. Cf. commodification n.
ΚΠ
1949 Social Forces 28 153/2 The primitive Native agriculturalist..is now becoming an industrial worker, and the process of commoditization of Native labour is proceeding under the stimulus of the continuing development of the country's resources.
1974 S. Marcus Engels, Manch. & Working Class 201 The process that Marx would describe as ‘objectification’ is touched upon here; in part it involves the ‘commoditization’ of human beings.
1984 Economist 14 July (Survey City of London Suppl.) 17/2 The 1980s are offering a further twist: the ‘commoditisation’ of a large area of corporate finance.
2004 BusinessWeek 22 Mar. 88/2 The $46 billion server industry looked on course to follow PCs, moving inexorably toward commoditization.
2016 Econ. & Polit. Weekly (Nexis) 22 Oct. An era when the commoditisation of popular culture was not as deep as it is today.
This entry has been updated (OED Third Edition, January 2018; most recently modified version published online March 2022).
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n.1949