ad captandum vulgusadv.

Brit.

/ˌad kapˌtandəm ˈvʌlɡəs/, U.S.

/ˌæd ˌkæpˌtændəm ˈvəlɡəs/

Origin: A borrowing from Latin. Etymon: Latin ad captandum vulgus.

Etymology: < post-classical Latin ad captandum vulgus (1686 or earlier) < classical Latin ad (see ad- prefix) + captandum , neuter of the gerundive of captāre to entice, allure (see captate v.) + vulgus vulgus n.¹The phrase ad captandum populum of similar meaning, probably after Latin (the variant ad populum captandum is attested in 1600), is found earlier in English contexts:1645 S. Marshall Strong Helper 50 A shew of Religion ad captandum populum, to awe their people.

So as to win over or capture the minds and attention of the mass of ordinary people.

ΘΚΠ

the mind > attention and judgement > esteem > approval or sanction > quality of being approvable or acceptable > popularity > [adverb]

popularly1593

ad captandum vulgus1704

ad captandum1731

1704 tr. A. Furetière Rebellion ii. 9 [Prince] Bombast likewise had a few Greeks and Romans that Marched with abundance of Baggage ad captandum Vulgus [Fr. qui marchoient avec beaucoup d'équipage, quoy que ce ne fût pourtant que de la populace].

1762 T. Smollett Adventures Sir Launcelot Greaves I. x. 201 These paultry tricks, ad captandum vulgus, can have no effect but on ideots.

1811 Ld. Byron Let. 7 Sept. (1973) II. 92 If I am only to write ‘ad captandum vulgus’, I might as well edit a magazine.

1885 Secular Rev. 18 July 38/2 A literary tinker cannot fail to see that it is a comparatively modern fabrication ad captandum vulgus.

1903 Critic (N.Y.) Feb. 154/1 A vast proportion of contemporary fiction is written ad captandum vulgus.

1993 Times (Nexis) 6 Aug. Without speaking ad captandum vulgus, he captured them all the same.

This entry has been updated (OED Third Edition, December 2011; most recently modified version published online December 2021).

单词	ad captandum vulgus
释义	ad captandum vulgusadv. Brit. /ˌad kapˌtandəm ˈvʌlɡəs/, U.S. /ˌæd ˌkæpˌtændəm ˈvəlɡəs/ Origin: A borrowing from Latin. Etymon: Latin ad captandum vulgus. Etymology: < post-classical Latin ad captandum vulgus (1686 or earlier) < classical Latin ad (see ad- prefix) + captandum , neuter of the gerundive of captāre to entice, allure (see captate v.) + vulgus vulgus n.¹The phrase ad captandum populum of similar meaning, probably after Latin (the variant ad populum captandum is attested in 1600), is found earlier in English contexts:1645 S. Marshall Strong Helper 50 A shew of Religion ad captandum populum, to awe their people. So as to win over or capture the minds and attention of the mass of ordinary people. ΘΚΠ the mind > attention and judgement > esteem > approval or sanction > quality of being approvable or acceptable > popularity > [adverb] popularly1593 ad captandum vulgus1704 ad captandum1731 1704 tr. A. Furetière Rebellion ii. 9 [Prince] Bombast likewise had a few Greeks and Romans that Marched with abundance of Baggage ad captandum Vulgus [Fr. qui marchoient avec beaucoup d'équipage, quoy que ce ne fût pourtant que de la populace]. 1762 T. Smollett Adventures Sir Launcelot Greaves I. x. 201 These paultry tricks, ad captandum vulgus, can have no effect but on ideots. 1811 Ld. Byron Let. 7 Sept. (1973) II. 92 If I am only to write ‘ad captandum vulgus’, I might as well edit a magazine. 1885 Secular Rev. 18 July 38/2 A literary tinker cannot fail to see that it is a comparatively modern fabrication ad captandum vulgus. 1903 Critic (N.Y.) Feb. 154/1 A vast proportion of contemporary fiction is written ad captandum vulgus. 1993 Times (Nexis) 6 Aug. Without speaking ad captandum vulgus, he captured them all the same. This entry has been updated (OED Third Edition, December 2011; most recently modified version published online December 2021). < adv.1704
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