gamificationn.
/ˌɡeɪmᵻfᵻˈkeɪʃn/, U.S. /ˌɡeɪməfəˈkeɪʃ(ə)n/ The action or process of making something into or like a game; spec. the application of elements of game playing (such as point scoring, competition with others, etc.) to other areas of activity, typically to encourage engagement with a product or service. Cf. gamify v.
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2006 Daily Collegian (Pennsylvania State Univ.) 11 Apr. 6/3 Players can log in to a simulated computer world as a voluptuous cartoon character with the mission of flirting and finding friends with benefits... The ‘gamification’ of romance sends the wrong message to kids raised by video games.
2011 Bank Syst. & Technol. (Electronic text) 12 May Incorporating the concepts of social media and gamification into mobile banking could drive app usage, referrals and opportunity to cross-sell while incentivizing users to keep coming back.
2013 Libr. Q. 83 352 The traditional summer reading games in libraries where patrons count the number of books read over the summer is an example of how libraries have been involved in gamification for decades.
This is a new entry (OED Third Edition, June 2019; most recently modified version published online March 2022).
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n.2006