glocaladj.

1983 S. M. Miller Recapitalizing Amer. ix. 180 Learning how to connect to national issues without losing the local or single interest is difficult for organizations attempting to go ‘glocal’—relating the local and special to the global.

1991 Managem. Rev. Feb. 33/1 Country CEOs are autonomous in their country subsidiaries and also sit on a pan-European board. This ‘glocal’ structure achieves coordination across the corporation's European operations while pushing responsibility down closer to the customer.

1995 Jrnl. Design Hist. 8 237 The concept of the ‘glocal’ car—in this instance the Ford Mondeo, which, as a universal vehicle that can be produced to meet many different ‘local’ markets, has been described as the modern equivalent of the Model T.

2008 Science 15 Feb. 877/1 We should take up ‘glocal’ science advocacy to complement the traditional approach. This strategy involves taking a global issue and making it meaningful to society at the local level.