单词 | guerrilla marketing |
释义 | > as lemmasguerrilla marketing guerrilla marketing n. innovative, unconventional, and low-cost promotion of a product or service, aimed at obtaining maximum exposure without using traditional marketing techniques and advertising media. ΚΠ 1971 London Mag. Jan. 47 Cooking up of slogans and angles..and incentives to pep up my guerilla marketing strategy. 1984 J. C. Levinson (title) Guerrilla marketing: secrets for making big profits from your small business. 2005 Independent 7 June 21/1 Guerrilla marketing..involving the dispatch of streakers or nearly-nude nutcases to high profile events with the company's web address tattooed on bare skin. < as lemmas |
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