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1904 W. James Mem. & Stud. (1911) vi. 140 Spencer's ‘Ethics’ is a most vital and original piece of attitude-taking in the world of ideals.

1929 L. L. Thurstone & E. J. Chave Measurement of Attitude p. xii The true allocation of an individual to a position on an attitude scale is an abstraction.

1929 L. L. Thurstone & E. J. Chave Measurement of Attitude i. 1 (heading) Theory of attitude measurement.

1934 Jrnl. Social Psychol. 5 387 The attitude test was administered again.

1935 H. C. Warren Dict. Psychol. 24/1 Attitude scale, a scale for measuring degrees of attitude upon a particular question.

1940 Mind 49 228 In the Introduction Ross divides attempted definitions of ethical terms into ‘attitude-theories’ and ‘consequence-theories’.

1941 Jrnl. Social Psychol. 13 429 (heading) On the use of certain qualitative methods of attitude research.

1958 Listener 28 Aug. 308/3 All types of attitude-studies could contribute something.

1960 Language & Speech III. 223 Attitude measurement..seemed a promising technique.

1960 Language & Speech III. 223 Osgood's semantic differential..was the attitude-measuring technique used in the experiment.

1960 Times Rev. Industry Jan. 54/1 Attitude and motivation research assesses what qualities of the product give it its appeal to some consumers and not to others.