单词 | logotype |
释义 | logotypen. 1. Printing. a. A type containing a word, or two or more letters, cast in one piece. ΘΚΠ society > communication > printing > types, blocks, or plates > relating to type > [noun] > with two or more letters logotypea1816 word-type1825 logograph1872 a1816 Earl Stanhope in Hansard Typographia (1825) 477 I have deemed it advisable to contrive a new pair of composing cases..introducing a new set of double letters [these were on, of, to, re, an, th, in, se; they were not printed as ligatures], which I denominate logotypes; and rejecting altogether the double letters ff, fi, fl, ffi, ffl, ſt, ?, formerly occupying room in the cases, but used so seldom that [etc.]. 1880 Printing Times Feb. 41/2 The use of logotypes does rather enhance than lower the cost of printing. 1892 Pall Mall Gaz. 22 Jan. 3/2 Are the Corean letters or logotypes as numerous as the Chinese? b. In combinations. ΚΠ 1824 J. Johnson Typographia II. vi. 107 The logotype system was once attempted at the Times office, but soon abandoned. 1896 H. Hart in M. Burrows Collectanea (1896) III. 407 The Times newspaper was started in order to..show that logotype-printing was the only proper way to print! 2. = logogram n. 2c. ΘΚΠ society > communication > representation > physical representation of abstraction > symbolizing > [noun] > a symbol > logogram logo1937 logotype1957 logogram1966 1957 Archit. Rev. 122 421 These air outlet grills carry the company's loggotype [sic] (the three letters IBM which are the company's ‘signature’) in the form of magnetic plate, the position of which can be adjusted. 1968 Heidelberg News (Heidelberg Printing Machinery Co.) Sept. 2/2 It could concentrate its resources, as some printers have already done, on creating house styles, designing company logotypes, [etc.]. 1970 Railway World Apr. 166 A tatty sign affixed to the inside of the station windows (latterly in magnificent British Rail characterless logotype). 1970 Sat. Rev. (U.S.) 12 Sept. 94/1 The familiar Life logotype appears in the upper left corner. 1974 Globe & Mail (Toronto) 8 Feb. 12/5 The symbol was designed by Burton Kramer and Allan Fleming, authors of a number of other visual identikits including Canadian National Railways' CN logotype. Derivatives ˈlogotypy n. = logography n. 1. ΘΚΠ society > communication > printing > specific methods or processes > [noun] > printing by logotype logography1783 logotypya1819 a1819 R. Watt Bibliotheca Brit. (1824) IV. (at cited word) Logography, or Logotypy, the art of uniting several characters into a single type. This entry has not yet been fully updated (first published 1903; most recently modified version published online March 2022). < n.a1816 |
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