mass marketn.

Brit.

/ˈmas ˈmɑːkɪt/, U.S.

/ˈmæs ˈmɑrkət/

Origin: Formed within English, by compounding. Etymons: mass n.², market n.

Etymology: < mass n.² + market n. Compare slightly earlier mass marketing n.

The market for commodities that are mass-produced or have widespread application. Frequently attributive.

ΘΚΠ

society > trade and finance > trading conditions > [noun] > supply and demand or market > type of market

free trade1596

home market1680

open market1766

mass market1922

media market1956

vertical market1978

mid-market1993

1922 Printers' Ink 19 Oct. 95/2 Do not make the mistake of underestimating the capacities of the mass market.

1933 Jrnl. Polit. Econ. 41 708 The most important bearing of population growth on industry is that it furnishes a mass market for products.

1959 Times 9 Mar. (Britain's Food Suppl.) p. vii/7 The housewife who has an outside job now forms an important factor in the mass-market.

1962 Guardian 7 Feb. 8/1 The mass-market furniture designers.

1989 Marketing 9 Mar. 25/2 We now hear that Rover is going to move out of the mass market and pursue a niche strategy.

1997 Internet World Jan. 76/1 E-mail..has made it over the chasm to the mass market, while intranet publishing is still a niche phenomenon.

This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022).

单词	mass market
释义	mass marketn. Brit. /ˈmas ˈmɑːkɪt/, U.S. /ˈmæs ˈmɑrkət/ Origin: Formed within English, by compounding. Etymons: mass n.², market n. Etymology: < mass n.² + market n. Compare slightly earlier mass marketing n. The market for commodities that are mass-produced or have widespread application. Frequently attributive. ΘΚΠ society > trade and finance > trading conditions > [noun] > supply and demand or market > type of market free trade1596 home market1680 open market1766 mass market1922 media market1956 vertical market1978 mid-market1993 1922 Printers' Ink 19 Oct. 95/2 Do not make the mistake of underestimating the capacities of the mass market. 1933 Jrnl. Polit. Econ. 41 708 The most important bearing of population growth on industry is that it furnishes a mass market for products. 1959 Times 9 Mar. (Britain's Food Suppl.) p. vii/7 The housewife who has an outside job now forms an important factor in the mass-market. 1962 Guardian 7 Feb. 8/1 The mass-market furniture designers. 1989 Marketing 9 Mar. 25/2 We now hear that Rover is going to move out of the mass market and pursue a niche strategy. 1997 Internet World Jan. 76/1 E-mail..has made it over the chasm to the mass market, while intranet publishing is still a niche phenomenon. This entry has been updated (OED Third Edition, December 2000; most recently modified version published online March 2022). < n.1922
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