own brandn.adj.

Brit.

/ˌəʊn ˈbrand/, U.S.

/ˈoʊn ˈbrænd/

Origin: Formed within English, by compounding. Etymons: own adj., brand n.

Etymology: < own adj. + brand n. With sense B. compare slightly earlier own-label adj. and n. at own adj. and pron. Compounds 1.

A. n.

A brand applied by a retailer to products which have been manufactured, packaged, etc., specifically to be sold by that retailer; a product which carries such a brand.Early examples perhaps reflect ‘telegraphic’ style.

ΘΚΠ

society > trade and finance > merchandise > article(s) to be sold > [noun] > class of branded goods

own brand1870

home brand1901

1870 Times 17 Dec. 15/2 (advt.) Intervention of Foster's mountain port... Own Brand, registered. Caution to all against using same name.

1895 Agency List & Handbk. Wine & Spirit Trade p. xxvii (advt.) Champagnes: Own Brands and Labels.

1965 Times 26 July 14 Points from the Chairman's Address... A Record Group Trading Profit of £4,303,762... Own brands ‘Golden Ring’ and ‘Delamare’ recognised by public as symbols of quality and value.

1966 Times 7 Sept. 17/7 Large economy packs and multi-packs are popular... Own brands have become a big factor.

1996 Which? Jan. 16/1 She didn't have the receipt, but thought as the jumper was an own-brand and it had not been worn there shouldn't be any trouble.

2003 Marketing (Nexis) 13 Mar. 18 Consumers demand a wider choice and retailers must continue to offer that choice, with good, better and best ranges, own-brands and manufacturer brands side by side.

B. adj. (attributive).

Usually with hyphen. Relating to or designating a product sold under the retailer's own brand.

ΘΚΠ

society > trade and finance > merchandise > article(s) to be sold > [adjective] > own brand or label

home brand1901

private-label1923

own-label1961

own brand1962

1962 Econ. Jrnl. 72 285 The tendency of supermarkets to sell own-brand lines may well [etc.].

1990 Lifestyle Summer 86/2 Many supermarkets do own-brand ranges of simple standard cleaning products, like soap.

2003 Church Times 7 Mar. 15/1 With its chocolate-chip cake, the Co-op has launched the first supermarket own-brand fairtrade cake.

This entry has been updated (OED Third Edition, March 2005; most recently modified version published online March 2022).

单词	own brand
释义	own brandn.adj. Brit. /ˌəʊn ˈbrand/, U.S. /ˈoʊn ˈbrænd/ Origin: Formed within English, by compounding. Etymons: own adj., brand n. Etymology: < own adj. + brand n. With sense B. compare slightly earlier own-label adj. and n. at own adj. and pron. Compounds 1. A. n. A brand applied by a retailer to products which have been manufactured, packaged, etc., specifically to be sold by that retailer; a product which carries such a brand.Early examples perhaps reflect ‘telegraphic’ style. ΘΚΠ society > trade and finance > merchandise > article(s) to be sold > [noun] > class of branded goods own brand1870 home brand1901 1870 Times 17 Dec. 15/2 (advt.) Intervention of Foster's mountain port... Own Brand, registered. Caution to all against using same name. 1895 Agency List & Handbk. Wine & Spirit Trade p. xxvii (advt.) Champagnes: Own Brands and Labels. 1965 Times 26 July 14 Points from the Chairman's Address... A Record Group Trading Profit of £4,303,762... Own brands ‘Golden Ring’ and ‘Delamare’ recognised by public as symbols of quality and value. 1966 Times 7 Sept. 17/7 Large economy packs and multi-packs are popular... Own brands have become a big factor. 1996 Which? Jan. 16/1 She didn't have the receipt, but thought as the jumper was an own-brand and it had not been worn there shouldn't be any trouble. 2003 Marketing (Nexis) 13 Mar. 18 Consumers demand a wider choice and retailers must continue to offer that choice, with good, better and best ranges, own-brands and manufacturer brands side by side. B. adj. (attributive). Usually with hyphen. Relating to or designating a product sold under the retailer's own brand. ΘΚΠ society > trade and finance > merchandise > article(s) to be sold > [adjective] > own brand or label home brand1901 private-label1923 own-label1961 own brand1962 1962 Econ. Jrnl. 72 285 The tendency of supermarkets to sell own-brand lines may well [etc.]. 1990 Lifestyle Summer 86/2 Many supermarkets do own-brand ranges of simple standard cleaning products, like soap. 2003 Church Times 7 Mar. 15/1 With its chocolate-chip cake, the Co-op has launched the first supermarket own-brand fairtrade cake. This entry has been updated (OED Third Edition, March 2005; most recently modified version published online March 2022). < n.adj.1870
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