pre-sellv.

1845 Times 3 Dec. 3/2 A propensity to pre-sell..the shares was everywhere apparent.

1925 Stevens Point (Wisconsin) Daily Jrnl. 17 Mar. 5/2 (advt.) They find almost without exception, their recommendations of this or that brand are more readily accepted when the customer has been pre-sold by local advertising.

1959 P. Wood in S. Spender tr. F. Schiller Mary Stuart 8 English audiences are far less indulgent to her than foreign ones, who are pre-sold on the pathos of her situation.

1977 Daily Tel. 2 Dec. 19/1 The interviews..have been pre-sold to the United States and other foreign countries.

1995 Maclean's 24 Apr. 42/3 Alliance has found that one way to reduce risk is to presell a movie or television series to several international distributors.

2003 A. Sayle Overtaken 171 Across the road the site entrance to Kelvinopolis—now named the Crystal Quarter by the estate agents who'd won the contract to pre-sell the apartments—was also adorned with lights.

1922 Decatur (Illinois) Daily Rev. 25 Apr. (advt.) Our 3-day Pre-Selling offers you an opportunity for earlier than usual selections.

1961 Economist 11 Mar. 984/1 Others believed..that the ‘pre-selling’ of the major products by advertising direct to the consumer would have a much more potent effect when the barrier of the counter had been removed and she had nothing to do but pick them up.

1990 J. Eberts & T. Ilott My Indecision is Final i. 17 Pre-selling, which in the 1980s was to become a major source of production finance throughout the film world, is naturally a more difficult way of doing things, because you are selling a concept, not a finished product.

1934 Syracuse (N.Y.) Herald 9 June 10/4 (caption) Only pre-sold cattle was permitted to enter.

2003 Sight & Sound Dec. 14/1 The practice [of remaking films] speaks more to the entertainment industry's artistic laziness and penchant for pre-sold product than to any particular devotion to cold war weirdies.