| 单词 | relationship marketing |
| 释义 | > as lemmasrelationship marketing relationship marketing n. a type of marketing intended to foster a long-term business relationship with a customer, esp. by offering personalized service. ΘΚΠ society > trade and finance > selling > [noun] > selling method or technique > types of branding1913 cross-selling1919 mass marketing1920 supermarketing1940 hard sell1945 market testing1947 sales drive1951 soft sell1953 rack-jobbing1954 switch selling1960 cold selling1961 telesales1962 telemarketing1963 loss-leading1964 test-marketing1964 pyramid selling1965 inertia selling1968 overselling1968 bundling1969 oversell1969 rack job1969 bounceback1970 party plan1973 sale-leaseback1973 up-marketing1975 sellathon1976 upselling1977 cold calling1978 cold call1980 network marketing1981 ambush marketing1987 green marketing1988 relationship marketing1988 freemium1994 e-tailing1995 1988 Wall St. Jrnl. 26 May 29/3 Direct marketing is often referred to as ‘relationship marketing’ because it's a way for companies to get chummier with customers. 2005 J. G. Beech & S. Chadwich Business of Tourism Managem. ii. vi. 131 Airline loyalty programmes serve as an example of how the costs of relationship marketing may exceed its value to the organisation. < as lemmas |
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