单词 | self-mailer |
释义 | self-mailern. U.S. A piece of paper or card, esp. one containing advertising material, designed to be sent by post without being enclosed in a separate envelope, typically by being folded and secured by means of a gummed edge. Also attributive, chiefly in self-mailer envelope. ΘΚΠ society > communication > correspondence > letter > mail > [noun] > item sent by post > specific book packet1775 self-mailer1915 1915 Printers' Ink 11 Mar. 92/2 Mr Woodruff classified direct advertising matter..into the various physical forms, as self-mailers, house organs, placards, novelties, etc. 1963 Publishers' Weekly 2 Sept. 28/1 Two types of mailing pieces have been prepared for the book trade: a self-mailer and a statement enclosure. 1981 Old-house Jrnl. Dec. 295 This page folds into a self-mailer envelope! 2008 M. Crum & M. L. Turner Compl. Idiot's Guide to Graphic Design xxi. 252 The simplest self-mailer uses a standard-size sheet folded once or twice. This entry has been updated (OED Third Edition, January 2018; most recently modified version published online March 2022). < n.1915 |
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