sellathonn.
/ˈsɛləθɒn/ colloquial (originally U.S.).
Any concentrated sales effort; a sales marathon.
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society > trade and finance > selling > [noun] > selling method or technique > types of
branding1913
cross-selling1919
mass marketing1920
supermarketing1940
hard sell1945
market testing1947
sales drive1951
soft sell1953
rack-jobbing1954
switch selling1960
cold selling1961
telesales1962
telemarketing1963
loss-leading1964
test-marketing1964
pyramid selling1965
inertia selling1968
overselling1968
bundling1969
oversell1969
rack job1969
bounceback1970
party plan1973
sale-leaseback1973
up-marketing1975
sellathon1976
upselling1977
cold calling1978
cold call1980
network marketing1981
ambush marketing1987
green marketing1988
relationship marketing1988
freemium1994
e-tailing1995
1976 S9 (N.Y.) May–June 121 (advt.) Everyone wins in the big new S9 Super Sellathon.
1978 Broadcast 29 May 20/2 Anyone else embarking on such a sellathon, should run a few VTR screen tests before making their final choice of presenter.
1987 Los Angeles Times 23 Dec. vi. 3/5 The Baghdad fest to take its place alongside the world's other big TV/cable sellathons.
1989 Institutional Distribution 25 48/1 [The] marketing program for 1989 was outlined to Nugget Distributors members at the group's January Sellathon in Honolulu.
This entry has not yet been fully updated (first published 1993; most recently modified version published online December 2020).
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n.1976