showcardn.

Brit.

/ˈʃəʊkɑːd/, U.S.

/ˈʃoʊˌkɑrd/

Forms: see show n.¹ and card n.²

Origin: Formed within English, by compounding. Etymons: show n.¹, card n.²; show v., card n.²

Etymology: Partly < show n.¹ + card n.², and partly < show v. + card n.²

1. A piece of cardboard or other stiff material to which is fixed a sample or specimen of goods to be shown to customers. Cf. card n.² 8b. Now rare.

ΘΚΠ

society > trade and finance > selling > [noun] > stand or board on which goods exposed

shamble971

whimsy-board1702

showcard1802

dump bin1961

1802 R. Warner Tour Northern Counties II. 145 The shew-cards of some of the merchants contain above two thousand samples of different Manchester goods.

1832 Chameleon 290 There are as many of each as button patterns on a Bagman's show card!

1848 Mechanics' Mag. May 454/2 Improvements in show-cards consist in stamping or punching them out of sheets of metal with projections or indentations, into which fit the joints or indentations of the articles to be exhibited.

2008 S. Garfield Error World (2009) iv. 69 I flicked through each specimen [of stamps] on a special showcard.

2. A large card bearing an advertisement, typically placed in a shop window or on a shop counter to advertise goods for sale. Also (and in earliest use) figurative.

ΘΚΠ

society > communication > information > publishing or spreading abroad > advertising > advertising specific thing > [noun] > shop contents

shopbill1700

shop-list1780

shop card1795

showcard1826

society > communication > information > publishing or spreading abroad > publishing or spreading by leaflets or notices > [noun] > placarding, postering, or billing > a placard, notice, or bill > types of

window bill?1790

showcard1826

officiality1843

window card1846

star bill1876

one-sheet1895

stickyback1903

hanger1905

wanted poster1925

dazibao1960

wall-poster1962

1826 Bury & Norwich Post 13 Dec. 826/5 The venders of hosiery have adopted the admirable plan of exhibiting the following show-card in their shop windows, viz. ‘Sold Here, Ribbed Stockings [etc.].’

1847 Lancet 3 July 25/2 The medical man of the office..is paid for doing almost nothing, being in fact a mere show-card.

1904 St. Nicholas Sept. 1001/1 There was a great deal of preliminary work to be done in the way of..making show-cards and price-marks for articles.

1964 Daily Tel. 11 June 1/8 Luring customers inside, by means of attractive showcards.

2006 Marketing (Nexis) 12 Apr. 38 It..specialises in point-of-sale items including posters, showcards, displays, signs and PVC stickers.

3. A card (typically one in a series) used as an adjunct to a questionnaire, survey, etc., on which one or more possible responses to a question are displayed from which the respondent may select.

ΚΠ

1986 J. M. Converse & S. Presser Surv. Questions i. 14 Respondents now are often given a ‘show card’ to read that spells out the alternatives to a question.

1997 Amer. Jrnl. Agric. Econ. 79 91/2 An enumerator described the showcards to each respondent by reading the statement associated with each showcard.

2001 A. Bowling Res. Methods Health (2007) xiii. 325 All the alternative responses are read out (or shown on a showcard).

2010 Guardian (Nexis) 24 Sept. (Final ed.) 9 Respondents were provided with a showcard giving them four classifications: heterosexual/straight, gay/lesbian, bisexual or other.

This entry has been updated (OED Third Edition, March 2017; most recently modified version published online June 2022).

单词	showcard
释义	showcardn. Brit. /ˈʃəʊkɑːd/, U.S. /ˈʃoʊˌkɑrd/ Forms: see show n.¹ and card n.² Origin: Formed within English, by compounding. Etymons: show n.¹, card n.²; show v., card n.² Etymology: Partly < show n.¹ + card n.², and partly < show v. + card n.² 1. A piece of cardboard or other stiff material to which is fixed a sample or specimen of goods to be shown to customers. Cf. card n.² 8b. Now rare. ΘΚΠ society > trade and finance > selling > [noun] > stand or board on which goods exposed shamble971 whimsy-board1702 showcard1802 dump bin1961 1802 R. Warner Tour Northern Counties II. 145 The shew-cards of some of the merchants contain above two thousand samples of different Manchester goods. 1832 Chameleon 290 There are as many of each as button patterns on a Bagman's show card! 1848 Mechanics' Mag. May 454/2 Improvements in show-cards consist in stamping or punching them out of sheets of metal with projections or indentations, into which fit the joints or indentations of the articles to be exhibited. 2008 S. Garfield Error World (2009) iv. 69 I flicked through each specimen [of stamps] on a special showcard. 2. A large card bearing an advertisement, typically placed in a shop window or on a shop counter to advertise goods for sale. Also (and in earliest use) figurative. ΘΚΠ society > communication > information > publishing or spreading abroad > advertising > advertising specific thing > [noun] > shop contents shopbill1700 shop-list1780 shop card1795 showcard1826 society > communication > information > publishing or spreading abroad > publishing or spreading by leaflets or notices > [noun] > placarding, postering, or billing > a placard, notice, or bill > types of window bill?1790 showcard1826 officiality1843 window card1846 star bill1876 one-sheet1895 stickyback1903 hanger1905 wanted poster1925 dazibao1960 wall-poster1962 1826 Bury & Norwich Post 13 Dec. 826/5 The venders of hosiery have adopted the admirable plan of exhibiting the following show-card in their shop windows, viz. ‘Sold Here, Ribbed Stockings [etc.].’ 1847 Lancet 3 July 25/2 The medical man of the office..is paid for doing almost nothing, being in fact a mere show-card. 1904 St. Nicholas Sept. 1001/1 There was a great deal of preliminary work to be done in the way of..making show-cards and price-marks for articles. 1964 Daily Tel. 11 June 1/8 Luring customers inside, by means of attractive showcards. 2006 Marketing (Nexis) 12 Apr. 38 It..specialises in point-of-sale items including posters, showcards, displays, signs and PVC stickers. 3. A card (typically one in a series) used as an adjunct to a questionnaire, survey, etc., on which one or more possible responses to a question are displayed from which the respondent may select. ΚΠ 1986 J. M. Converse & S. Presser Surv. Questions i. 14 Respondents now are often given a ‘show card’ to read that spells out the alternatives to a question. 1997 Amer. Jrnl. Agric. Econ. 79 91/2 An enumerator described the showcards to each respondent by reading the statement associated with each showcard. 2001 A. Bowling Res. Methods Health (2007) xiii. 325 All the alternative responses are read out (or shown on a showcard). 2010 Guardian (Nexis) 24 Sept. (Final ed.) 9 Respondents were provided with a showcard giving them four classifications: heterosexual/straight, gay/lesbian, bisexual or other. This entry has been updated (OED Third Edition, March 2017; most recently modified version published online June 2022). < n.1802
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