| 单词 | split run |
| 释义 | > as lemmassplit run split run n. a press run of a newspaper in which some portions contain certain copy, advertisements, etc., not carried by other portions. ΘΚΠ society > communication > printing > [noun] > run of press impression1570 press run1907 split run1961 society > communication > printing > printed matter > [noun] > amount printed > amount printed at one time edition?a1475 impression1570 run1878 printing1902 press run1907 print run1931 run-off1952 split run1961 1961 Webster's 3rd New Internat. Dict. Eng. Lang. Split run. 1963 D. Ogilvy Confessions Advertising Man (1964) vi. 110 In split-run tests, long copy invariably outsells short copy. 1977 D. Grossman Samson Managagem. Lexicon ii. 19 Split-run copy testing. 1979 Austral. Financial Rev. 15 Aug. 22/6 The commission's investigations cover practices known in some sectors of the trade as ‘split runs’ and ‘blowing’. A split run involves several print runs of the same editorial content, but with different advertising content. < as lemmas |
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